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Marriott Corporation, 1982 Annual Report
Image 26
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Marriott International, Inc.. Marriott Corporation, 1982 Annual Report - Image 26. 1982. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. October 27, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1269.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1982). Marriott Corporation, 1982 Annual Report - Image 26. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1269

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1982 Annual Report - Image 26, 1982, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed October 27, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1269.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1982 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1982
Description Marriott Corporation Annual Report for calendar year 1982.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 26
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_054_026.jpg
Transcript THEME PARKS Above—Castle Rapids is one of the most popular attractions at the new Kid Kingdom area in our Santa Clara theme park. America's theme park industry experienced a difficult year in 1982, as economic conditions in many areas hurt attendance. According to a recent study, most of the nation's largest parks experienced lower attendance than in 1981. Generally, those parks that exceeded 1981 attendance had major new attractions in 1982, or had weak attendance in the prior year. Performance in 1982 Theme park sales and profits from operations were off substantially because of a 20% drop in overall attendance from strong 1981 levels. However, total income rose 13% due to the disposition of approximately 36 acres of excess land adjacent to our Great America theme park in Santa Clara, California. The company did not add any major new attractions in 1982, compared to the addition of a major new roller coaster in its Gurnee, Illinois parkin 1981. Operational Changes Several operating changes and developments which occurred during 1982 should enhance prospects for the coming year: □ Management of theme park operations was restructured during the fourth quarter, and the division should benefit from an improved emphasis on marketing. □ Children's rides at Santa Clara were centralized in a new area called "Kid Kingdom," and a picnic grove area was added in Gurnee. Both changes were well received. D A two-year management agreement for Rye Playland in Westchester County, New York expired at year-end, and Marriott elected not to pursue a new agreement with the county. This decision allows the company to focus management resources on its two existing parks. □ Both the Santa Clara and Gurnee parks will receive new attractions in 1983. "The Edge," which allows riders to experience the weightlessness of zero gravity in a simulated "free fall" from a height equal to 10 stories, will be installed at both parks. The new ride is similar to others introduced successfully in the industry during 1982. Other Great America changes include new stage shows for both parks, and a revised pricing plan that will offer improved value to park guests. Outlook The company believes that steps taken in the latter part of 1982 will improve theme park attendance and profitability in the coming year. The parks should continue to be a valuable source of cash flow for Marriott. Sales ($ in millions) Operating Income ($ in millions) 24