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Marriott Corporation, 1982 Annual Report
Image 25
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Marriott International, Inc.. Marriott Corporation, 1982 Annual Report - Image 25. 1982. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. October 27, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1268.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1982). Marriott Corporation, 1982 Annual Report - Image 25. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1268

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1982 Annual Report - Image 25, 1982, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed October 27, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1268.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1982 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1982
Description Marriott Corporation Annual Report for calendar year 1982.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 25
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_054_025.jpg
Transcript RESTAURANTS Key Strengths The ability of all Marriott restaurant operations to deal successfully with the economic problems of 1982 was enhanced by several key strengths common to these operations. These attributes are important to the company's future growth and performance. Strong quality/value positioning. Over the years, Marriott's restaurant operations have built a solid reputation for providing outstanding product quality in the moderately priced segments where they compete. Close adherence to exacting standards in food procurement and preparation has yielded consistent value for the customer. These strengths have helped effectively differentiate Marriott from its competitors in each segment. Experienced operating management. Marriott's management experience in the restaurant business spans more than half a century. Intensive management development programs have helped build strong management teams from the unit level up. With the addition of experienced managers through the Host and Gino's acquisitions in 1982, Marriott has enhanced its human resources. Effective cost controls. Marriott's comprehensive management systems, centralized procurement and emphasis on productivity have produced effective cost controls. These controls have helped offset recessionary pressures on profits. Concentration in favorable markets. Marriott's restaurant units are located predominantly in growing markets. Roy Rogers and Host's East Coast specialty restaurants are in key Mid-Atlantic markets, including the Baltimore/Washington area, where Eastern Big Boys and Hot Shoppes also are located. Big Boy's Western and Host's West Coast specialty restaurant operations are concentrated in Southern California, where Big Boy pioneered the coffee shop concept. Favorable markets and financial strength. Marriott's restaurants participate in several large, dynamic market segments that offer meaningful growth opportunities. Expansion strategies are tightly focused on major markets with the most promising demo- graphics. The company's financial resources and skills enable it to quickly pursue sizeable, complex acquisitions to take advantage of favorable opportunities. Positioning for Growth We took several major steps in 1982 to position Marriott for productive expansion in the restaurant area: Gino's acquisition. With the acquisition of Gino's, Inc., the Roy Rogers division gained 175 restaurant units for conversion to the Roy Rogers concept by the end of 1983. This will increase the size of Roy Rogers by 50% in less than two years and strengthen its position in four key markets. The absorption of Gino's will enable Roy Rogers to pursue acquisitions in other promising markets. Another 365 units formerly operated by Gino's are being sold. Under this disposition program, 69 units were sold to KFC Corp, in August 1982, and an agreement for the sale of 108 Rustler steak houses was signed in December 1982. The Rustler sale is expected to be closed by mid-1983, and we expect to make strong progress on the remainder of the dispositions during 1983. Host specialty restaurants. Marriott broadened its participation in the moderately priced segment of the restaurant business with the addition of the 50 Host specialty restaurants. This group includes Casa Maria, Charley Brown's and other profitable restaurant concepts on the West and East Coasts. Current expansion plans involve the popular Casa Maria Mexican restaurants, which have been successful in California and are attracting customers in high volume in Eastern units. The company plans to add three to four Casa Maria units on the East Coast in 1983, and may accelerate expansion somewhat in 1984, Outlook Marriott has reshaped its restaurant operations to better position them for solid growth. Their continuing success in the current economic and competitive environment reinforces the company's enthusiasm for their long-term profit potential. Sales ($ in millions) Operating Income ($ in millions) 23