Keyword
in
Collection
Date
to
Marriott Corporation, 1982 Annual Report
Image 24
Citation
MLA
APA
Chicago/Turabian
Marriott International, Inc.. Marriott Corporation, 1982 Annual Report - Image 24. 1982. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. October 27, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1267.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1982). Marriott Corporation, 1982 Annual Report - Image 24. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1267

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1982 Annual Report - Image 24, 1982, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed October 27, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1296/show/1267.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

URL
Embed Image
Compound Item Description
Title Marriott Corporation, 1982 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1982
Description Marriott Corporation Annual Report for calendar year 1982.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 24
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_054_024.jpg
Transcript m m Top—Roy Rogers restaurants are testing breakfast menus that will be installed in all appropriate units by 1984. Above—Great value and friendly service have been a Bob's Big Boy tradition for more than 40 years. The company's foundation for continued restaurant growth was strengthened significantly in 1982. Marriotts optimism for this key business line has been enhanced by the implementation of new strategies for Roy Rogers and Big Boy's Eastern operations, expansion resulting from two major acquisitions, and successful performance in a difficult economic and competitive environment. Performance in 1982 The restaurant businesses had a good year in 1982. Operating income was up 26% on a 23% sales improvement. Results were helped by strong productivity, aggressive marketing, and stable food and labor costs. Profits improved in all divisions. Adding to the year's gains were strong profits from the Roy Rogers restaurants converted from Gino's units, and contributions from the Host specialty restaurants. Results included a total of 178 new or converted units. Operations Roy Rogers. Profits for the Roy Rogers division were significantly higher in 1982, as income from new units, heavy promotion and stringent cost controls more than offset the adverse economy. Fiscal 1982 was marked by the application of a new strategy which included expansion of Roy Rogers in attractive markets through acquisition of existing restaurant sites. The acquisition of Gino's in early 1982 closely fit this strategy, enhancing our existing position in four key Mid-Atlantic areas—Washington, Baltimore, Philadelphia and northern New Jersey. Marriott converted 101 of the former Gino's units to Roy Rogers during 1982, with the program running ahead of schedule and in line with original cost estimates. This program will be completed with the conversion of another 74 units in 1983. Forty-three of the 175 total units are being franchised. Since 1981, the company has been updating the interior furnishings and fittings of older Roy Rogers units through "Operation Cookin'." This effort was completed in 104 units during 1982 and has improved their sales. Three new product developments were successfully completed during 1982. A large roast beef sandwich and expanded salad bar were introduced in the first quarter, and a hot ham and swiss on rye sandwich was introduced in September. New package designs for all products also were completed in 1982. Currently, product development efforts are focused on a new breakfast menu to be introduced in late 1983 or early 1984. Big Boy. Results for the Bob's Big Boy division were significantly ahead of 1981. Performance was led by the West Coast operations, where continued emphasis on value helped increase volume and profits. Two major changes helped stimulate sales in Eastern operations—a new menu was introduced which features a wide selection of sandwiches and new hot entrees, and a new breakfast bar was successfully added at a number of units. Host specialty restaurants. Overall results for Host's specialty restaurants were significantly ahead of 1981, despite reduced discretionary spending by consumers in areas hard hit by the recession. This growth benefited from strong improvement in profitability of the East Coast dinner houses aftera1981 remodeling program. Sales also were increased by two new Casa Maria restaurants opened on the East Coast, and two large Charley Brown's restaurants remodeled in California during 1982. 22