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Hilton Hotels, 1962 Annual Report
Image 25
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Hilton Hotels Corporation. Hilton Hotels, 1962 Annual Report - Image 25. 1962. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. February 17, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/120/show/104.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Hilton Hotels Corporation. (1962). Hilton Hotels, 1962 Annual Report - Image 25. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/120/show/104

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Hilton Hotels Corporation, Hilton Hotels, 1962 Annual Report - Image 25, 1962, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed February 17, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/120/show/104.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Hilton Hotels, 1962 Annual Report
Creator (LCNAF)
  • Hilton Hotels Corporation
Publisher Hilton Hotels Corporation
Date 1962
Description Hilton Hotels Annual Report for calendar year 1962.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Hilton Hotels Corporation
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Conrad N. Hilton Papers
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 25
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_015_025.jpg
Transcript SALES DEVELOPMENT: Considerable progress was made during 1962 in developing a completely coordinated domestic sales program and in integrating these efforts with those of the International company. In November, Robert F. Quain, who had been dividing his time between his positions as vice president-sales and general manager of The Conrad Hilton, was promoted to senior vice president-sales and will devote full time to sales development. The principal sources of business, other than normal transient trade, are conventions of all sizes, the travel industry, group business from corporations and government and governmental agencies. The sales program is directed out of a national sales office in Chicago. National sales representatives or area sales managers are located in six major cities; Buffalo, New York City, Washington, D.C, Columbus, Chicago and Los Angeles. They, in turn, work with the individual hotels' sales staffs. A special travel department operates within the sales organization to deal exclusively with the travel industry to develop programs and promotions of particular interest to travel agents. The Corporation's sales program is designed to meet the specific requirements of corporations for individual travel, business and group meetings. The research and development activity concentrates on finding creative solutions for problems encountered throughout the sales organization. A number of programs have been developed to increase business during periods of low occupancy. Business promotion and advertising is stressed and is coordinated with the overall sales and operational efforts. Substantial improvement was made during the year in convention sales. Although total rooms sold was off slightly, convention room day bookings were up sizeably. Convention business amounted to approximately 36 per cent of total rooms sold in domestic hotels. The Hilton Reservation Service was expanded to 189 cities from 111 cities at the beginning of the year. Reservations made through the Reservation Service increased 9.4 per cent over 1961. The Hilton Hotels Credit Identification Card was inaugurated during the year and is honored at all Hilton hotels and inns around the world. It is designed for those patrons who wish to receive statements directly from the individual hotels. Hilton Hotels is working with the United States Government and other interested organizations to stimulate travel from abroad to the United States. There has been a very encouraging increase in the number of visitors in domestic hotels who first became acquainted with Hilton through its International hotels. Significantly, the coordinated Hilton sales program has increased bookings of conventions abroad. Previously, the International system depended almost entirely upon tourism and individual commercial travel. During the year Hilton installed machine tabulating equipment, which has speeded up the collection and presentation of information specifically oriented towards the sales effort. It is the first company in the industry to take this step. While some benefits from the concerted sales program are already apparent, the most significant gains will be realized over a period of years as Hilton develops the sales advantages of its extensive, well- located system. DOMESTIC EXPANSION: The Corporation has five domestic hotel projects in various stages of construction. When these hotels are completed they will add 5,353 guest rooms. In June, 1963, The New York Hilton will be opened. This 46-story, 2,153-room luxury hotel occupies the block front on the Avenue of the Americas beween 53rd and 54th Street at Rockefeller Center. New York's newest major hotel is a joint venture of Uris Buildings Corporation, Rockefeller Center, Inc., and Hilton Hotels Corporation. Hilton has a 25 per cent interest in the owning company, Rock-Hil-Uris, Inc., and has a 20-year management contract with renewal options. The New York Hilton has all its public rooms in the first four stories. Its 130,000 square feet of exhibit space is the largest in any New York hotel. The design of the public facilities allows great flexibility in handling convention and group business. Plans for the new hotel have received enthusiastic acceptance from many convention managers who have already booked conventions into the hotel over the next three years. All guest rooms are in the tower structure rising above the broader four-story base. The rooms are exceedingly attractive and are unusually large with high ceilings, handsome furnishings and blue-tinted 23