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Marriott Corporation, 1972 Annual Report
Image 19
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Marriott International, Inc.. Marriott Corporation, 1972 Annual Report - Image 19. 1972. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. December 1, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1171/show/1153.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1972). Marriott Corporation, 1972 Annual Report - Image 19. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1171/show/1153

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1972 Annual Report - Image 19, 1972, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed December 1, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1171/show/1153.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1972 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1972
Description Marriott Corporation Annual Report for the 52 weeks ending on July 28, 1972.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 19
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_043_019.jpg
Transcript Skyline of New Orleans now sparkling with 42-story, 924-room Marriott Hotel— America's greatest new convention and leisure-time hotel in a world-famous convention and tourist city (left page) Now in the Marriott system, and in a large new facility—Hogate's, popular seafood house serving fine dishes along the Potomac in Washington, D.C. since the 1930's 17 was up last year about 12 percent, and we are satisfied with our progress in the face of a soft market. The only other hotel not yet reaching our goals is Philadelphia. But the market is down here too. This is one of our most outstanding properties; it's still a good profit maker and is the busiest hotel in town. Occupancy levels are on the way up, and it should be on target shortly. How many new rooms were added in 1972? We opened new hotels in St. Louis (426 rooms), Miami (258) and New Orleans (924)—plus an addition to the Dulles airport hotel (90). For the year we had a net increase of 1690 new rooms—a solid 25 percent increase over fiscal 1971. How many rooms are there now in the Marriott hotel system? We are up to 8,403 rooms, not counting the franchised Marriott Inns. This is almost triple the 2,900 rooms we had just five years earlier beginning in fiscal 1968. Our number of hotels now stands at 18. We had only six hotels five years ago. Have the new St. Louis and Miami hotels met your goals to date? Acceptance by the public has been good. St. Louis was opened in March and was profitable before the end of our fiscal year. Miami opened in May, which is off-season in Florida, and occupancy has been rising steadily. Both are at good airport locations and will do well in their markets. Could you tell us about the New Orleans Marriott? It's our most spectacular hotel to date. We could apply many superlatives: Our largest, with 924 rooms .. .tallest, at 42 stories ... etc. But most important, it will have a lasting impact on a great business and tourist city for decades to come and will be a significant success in our system. Are the initial results satisfactory? We couldn't be more pleased. An elevator strike had plagued us for awhile, but demand from the day we opened in July has been excellent. What is most encouraging is advance convention bookings which are truly outstanding. Will all your opening expenses for these three new hotels be spread out over the next three years? For the most part, yes. But there were substantial administrative expenses and costs for employee training and transfers taken in 1972 and not deferred. These affected our margin as a whole. Have you had price relief during the year? The Price Commission approved a 2.66% increase in room rates and food prices, and we took action in some hotels. But the fiscal year was more than half over before we could implement new prices. Did you step up the marketing effort in fiscal '72? Yes, we sold hard to get the business. A new national advertising campaign ... special weekend family packages ... a central reservations center with a national "800" number were among several factors that helped us achieve a good sales gain in fiscal 1972. How effective has your marketing program with sports teams been? Sam Huff, the former All-Pro football linebacker, has been an important addition to our marketing staff. All 26 National Football League teams now stay at a Marriott Hotel at one point or another during their season. Major league baseball teams, college