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Marriott Corporation, 1980 Annual Report
Image 17
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Marriott International, Inc.. Marriott Corporation, 1980 Annual Report - Image 17. 1980. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 26, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1106.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1980). Marriott Corporation, 1980 Annual Report - Image 17. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1106

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1980 Annual Report - Image 17, 1980, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 26, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1106.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1980 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1980
Description Marriott Corporation Annual Report for calendar year 1980.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 17
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_052_017.jpg
Transcript Cruise Ships The two Marriott's Great America theme parks are located in Gurnee, Illinois, between Chicago and Milwaukee, and in Santa Clara, California, south of San Francisco. Both parks combine a wide variety of thrill and family rides, live musical productions and stage shows, arcades and games, merchandise and food. The attractions are set in five authentically recreated areas of America's past, and have strong appeal for the entire family. Review of 1980 Theme Park Group profits were down 5% from 1979's record performance because of reduced attendance levels common in the industry and a record number of rain days at the Gurnee park. Sales were up slightly over 1979. Higher per capita spending, increased promotional efforts and stringent cost controls helped offset the nearly 7% decline in total attendance from 1979's record level. Despite the year's unfavorable economic conditions, the Theme Park Group demonstrated the ability to sustain its contribution to Marriott's profits. The parks' choice locations, high quality facilities and strong entertainment value enhance customer attractiveness. It appears unlikely that either park will have direct local competition because of the substantially increased investment now required to build such facilities. Crew members cheerfully make each Sun Line cruise a carefree getaway. Future Activity In 1981, management will continue to apply strong, creative marketing programs to build attendance levels, while emphasizing ongoing efficiencies designed to maximize the parks' profit contributions. We do not foresee substantial additional investment in new theme parks. Rather, beyond the two Great America parks, we prefer to use our proven expertise in this business to manage parks under contract to others. Our first contract of this type, to manage the Rye Playland park in Westchester County, New York for a two-year period, became effective in lanuary 1981. Outlook Marriott's Great America theme parks are expected to continue generating significant cash flow in the 1980s. Our Sun Line fleet of luxury cruise ships posted increased results in 1980, the fourth straight year of improvement Sales were up 12%, while operating profits rose 5%. Improved energy conservation programs, higher fares, and increased marketing efforts helped ease the impact of substantially higher fuel costs and a slight decline in overall occupancy rates due to soft economic conditions. The three vessels in the Sun Line fleet offer luxury sailing in both the Aegean/Mediterranean and Caribbean cruise markets. Sun Line is widely recognized as the leader in the Aegean market, where voyages are available from April through October. In 1980, the company did well in the winter Caribbean market began cruises to the Red Sea area, and continued its popular Orinoco River cruises in South America. Outlook Near-term prospects for this operation will be affected by the timing of an economic turnaround and anticipated fuel price increases. With a strong reputation for quality and service, Sun Line should maintain its competitive position in the industry and continue to contribute to Marriott's profitability.