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Marriott Corporation, 1980 Annual Report
Image 14
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Marriott International, Inc.. Marriott Corporation, 1980 Annual Report - Image 14. 1980. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. October 29, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1103.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1980). Marriott Corporation, 1980 Annual Report - Image 14. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1103

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1980 Annual Report - Image 14, 1980, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed October 29, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1103.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1980 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1980
Description Marriott Corporation Annual Report for calendar year 1980.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 14
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_052_014.jpg
Transcript Restaurants Marriotts Restaurant Group consists of more than 1,500 company- owned and franchised units offering a variety of popularly priced food in 46 states, Canada and Japan. Approximately one-third of all units are company-operated. The two major divisions, Roy Rogers fast food restaurants and Big Boy coffee shops, account for 92% of the total units. Other divisions are Farrell's Ice Cream Parlours, and Hot Shoppes cafeterias and service restaurants. Review of 1980 The Restaurant Group generally performed well, given the continued problems in the restaurant industry caused by the recession, increased competitive marketing activity and inflation. Sales were up 12%, while operating profits increased 14% before losses on closed units. After losses on closed units, overall restaurant profits were only slightly ahead of 1979. A total of 26 units were sold or closed in 1980 Results were helped by contributions from 66 new units, heavy promotional activity, and increased average checks. These more than offset a small decline in customer counts. Management Team Strengthened Planned expansion in our restaurant management continued in 1980. At the group level, finance, planning and marketing functions were strengthened, and the advanced management development program begun in 1979 continued to broaden skills. New senior operating and marketing officers were added to the Roy Rogers division, and both the franchising and site acquisition functions for that division were strengthened. Roy Rogers A major development in 1980 was the revitalization of Roy Rogers restaurants. The expanded management team increased productivity, and made positive changes in marketing emphasis. The Roy Rogers concept was refined to increase appeal to adults and to be more attractive to families. The menu was expanded by several new products, including bacon-cheeseburgers, salad bars and ice cream sundaes. Continued emphasis on high quality products, communicated through increased advertising and promotional efforts, maintained Roy Rogers'customer base in a modestly declining market Roy Rogers successfully entered the Connecticut market in 1980, opening 18 units. The rest of the 45 units opened in 1980 were in existing markets. Twenty-two of the 45 units were added through the acquisition and conversion of existing restaurants to the Roy Rogers concept The company pulled out of the Tidewater area of Virginia, closing 10 restaurants. Strategy for Roy Rogers continues to focus on building strength in current markets through expansion, and entering new markets only where an adequate presence can be established quickly. The achievements of 1980 support our ongoing belief that Roy Rogers can compete well with larger national chains in its primary markets. Big Boy Results for Big Boy Restaurants of America, largest division in the Restaurant Group, were improved over 1979 but were hampered by the sluggish economy in Southern California, where about two-thirds of the company-operated units are located. Despite this situation, the division increased its operating profit over 1979 levels, through heavier promotional efforts and the impact of 15 net additional company units opened in 1980. Lower customer counts were offset somewhat by higher average checks, as well as careful cost and margin controls. The long-established Big Boy concept is being refined carefully to take advantage of changes in consumer preferences. Expansion is being limited primarily to those geographical areas where we have strong market positions. Other Restaurant Divisions Farrell's achieved significant profit advances again in 1980 due to concept adjustments at selected locations and an effective productivity improvement program. Changes included the addition of a new luncheon menu in most units. One unit was sold during the year, leaving 76 company-operated and 30 franchised units throughout the U.S. Sales for Hot Shoppes restaurants and cafeterias were ahead of 1979, but profits dipped slightly, reflecting increased operating costs. There are a total of 26 Hot Shoppes units. Outlook The short-term outlook for the restaurant industry depends on the timing of the anticipated economic recovery in 1981. Adjustments made in our Restaurant Group to overcome the economic and competitive conditions in 1980 have improved its ability to maximize long-term returns. 12