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Marriott Corporation, 1980 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1980 Annual Report - Image 5. 1980. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. September 24, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1094.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1980). Marriott Corporation, 1980 Annual Report - Image 5. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1094

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1980 Annual Report - Image 5, 1980, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed September 24, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1134/show/1094.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1980 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1980
Description Marriott Corporation Annual Report for calendar year 1980.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 5
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_052_005.jpg
Transcript Other Growth Businesses Our strategy also calls for controlled expansion of non-hotel businesses in which we can build and sustain a major competitive advantage. Marriott's goal in airline catering is to maintain its position as the lowest cost producer of premium services. This commitment added to an excellent reputation in the contract food services industry, has helped position Marriott for profitable business development. About 60% of our restaurant sales are in markets where the company holds the Number 1 or a solid Number 2 position. We intend to expand our position in those strong markets currently served by our Roy Rogers fast food restaurants and Big Boy coffee shops. In addition, we will expand Roy Rogers into promising new markets where an adequate marketing presence can be developed quickly. The capital necessary for these expansion programs can be provided largely from profits of existing operations. Our Great America theme parks are well established entertainment centers. These parks should continue to provide an adequate cash return on our original investment We will attempt to broaden the use of our considerable management expertise in this business without a substantial new infusion of Marriott capital. Unusual Financial Flexibility Marriott's ability to operate hotels profitably under management agreements is a strength not reflected in traditional accounting reports. More important it provides the company extensive financial flexibility. Our balance sheet does not reflect approximately $326 million in value developed from our existing hotel management agreements. Nor does it show that most of our existing hotels, currently valued at $634 million, could be sold and converted to long-term management agreements. J. Willard Marriott We also can adjust the proportion of new hotels we own (versus manage), based on continual reassessment of changing market conditions and investment opportunities beyond our hotel business. The use of hotel sales to help finance the purchase of 13 million of our shares in the last two years shows this unusual flexibility. Outlook We cannot ignore the economic challenges of the coming year. Despite these short-term problems, we remain optimistic about the company's ability to capitalize on its strengths over the long term. Our foundation for growth is more than a matter of competitive strategy and asset management It is a special commitment to quality and value that is carried throughout our operations. The next few pages illustrate examples of this approach. J.W. Marriott, Jr. As always, it is our people who make the system work. We are particularly grateful for their performance and achievements in 1( ^cw*^ OUs^%<\ ' J.Willard Marriott Founderand Chairman of the Board ^^-^^TJ^L J.W. Marriott Jr President and Chief Executive Officer March 9.1981