Value of Assets
In accordance with the practice of former years your
officers have calculated the asset value of the Company's
outstanding shares based on their estimate of the value
in today's market of the Company's various properties,
after deducting all known liabilities. The indicated asset
value on April 30, 1953, was $44.36 per share as compared with $39.68 a year earlier based upon 1,580,554
shares at April 30, 1953 and 1,531,405 shares at April
The hook value of the shares, based not on indicated
market values, but largely on the historical cost to
Sheraton, was $21.61 per share compared with $20.53 on
the preceding year end.
The officers of your Company are grateful for the
increased recognition of the facilities offered by Sheraton Hotels as reflected by the Company's growing sales
volume. The officers are especially grateful to the nearly
10,000 employees who have worked conscientiously and
effectively to make the name Sheraton a symbol for
efficient and progressive American business enterprise.
CELEBRITIES from all walks of life find Sheraton hospitality unequaled. Actors, authors, statesmen,
nobility can be found under Sheraton roof tops at
one time or another. A guest may find himself in
the dining room with Joan Crawford, brush shoulders
in the lobby with Jimmy Durante, or recognize at
any moment a face well-known around the world.
A president-to-be visits Boston. General "Ike" receives
the good wishes of the Sheraton-Plaza's Manager, Lloyd B.
Carswell, at the height of last
Comedian George Jessel and
Sheraton-Biltmore Hotel General Manager William P. Gorman engage in a serious conversation about "hotel business" during Mr. Jessel's visit
to the Providence hotel.
Sheraton Hotel officials are
welcomed to Washington by
U. S. Senator from Massachusetts, Leverett Saltonstall
Shown shaking hands with
Senator Saltonstall is Sheraton
President Ernest Henderson.
The King of Comedy, Jimmy
Durante, cutting up as usual.
This time it's a cake being
sliced at the Sheraton 15th Anniversary Party. The interested
onlooker, Lloyd Carswell of
Boston's Sheraton Plaza.
His Majesty Nordon Sihanouk,
King of Cambodia, recently
visited Niagara Falls, Ontario,
Canada. Gathered here at the
Sheraton-Brock, left to right,
I Premier Leslie Frost, His Majesty, General Manager Leonard
Gorrell and Robert H. Saunders, H.E.P.C. Chairman.
* 'Another cup of coffee, please,''
is what famous movie star
Joan Crawford seems to be asking. And Room Service Waiter
Rogelio Novarro of the Sheraton-Cadillac is happy to oblige.