Keyword
in
Collection
Date
to
Sheraton Corporation of America, 1953 Annual Report
Image 6
Citation
MLA
APA
Chicago/Turabian
Starwood Hotels & Resorts. Sheraton Corporation of America, 1953 Annual Report - Image 6. 1953. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. September 20, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/1006/show/987.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Starwood Hotels & Resorts. (1953). Sheraton Corporation of America, 1953 Annual Report - Image 6. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1006/show/987

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Starwood Hotels & Resorts, Sheraton Corporation of America, 1953 Annual Report - Image 6, 1953, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed September 20, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/1006/show/987.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

URL
Embed Image
Compound Item Description
Title Sheraton Corporation of America, 1953 Annual Report
Creator (LCNAF)
  • Starwood Hotels & Resorts
Publisher Starwood Hotels & Resorts
Date 1953
Description Sheraton Corporation of America Annual Report for the year ending on April 30, 1953.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Starwood Hotels & Resorts
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Conrad N. Hilton Papers
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 6
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_020_006.jpg
Transcript THE SHERATON-CADILLAC,completely modernized, shows the Motor City what an up-to- date hotel should be like. Incorporating the latest in decorating techniques and ideas, the result is functional, pleasing to the eye and supremely comfortable. Many inspired touches, such as the use of the identifying medallions from different makes of automobiles to decorate the foyer wall and the amusing murals in the Boulevard Lounge, which trace the history of the automobile, combine to integrate the atmosphere of the hotel with the city of its location. order for $1,000,000 worth of additional RCA television sets was placed with the RCA Victor Company in order to equip a majority of the transient rooms in all the United States Sheraton hotels with modern television equipment. It is believed this order constitutes the largest single purchase of television sets for the account of a single consumer. Another outstanding achievement of the year was the completion of the modernization of the eleven-hundred- room Sheraton-Cadillac Hotel in Detroit. A house warming cocktail party on May 8th, attended by nearly four thousand guests, served to bring to the attention of the people of the Motor City that the Sheraton-Cadillac has now become one of the world's truly fine hotels. Acquisitions and. Sales During the fiscal year a subsidiary of Sheraton purchased a new apartment building completed not more than a year ago containing 1200 rooms, and located on Canal Street in New Orleans. Plans are being studied for transforming this air-conditioned building into a modern hotel for this growing metropolis of the South. Controlling interest in a smaller building of some 500 rooms now known as the Continental Hotel in Indianapolis also was acquired during the year. This property — pending possible extensive alterations — is not now being identified as a member of the Sheraton group of hotels. Subsequent to the close of the Company's fiscal year two important units were added in the National Capi- .tal, where Sheraton has for several years felt the lack of proper representation. The hotels acquired were the Carlton and the Wardman Park — two of Washington's best known hotels. In order to identify these hotels more closely with Sheraton, the names have been changed to Sheraton-Carlton and Sheraton-Park hotels. These units were brought into the Sheraton family through the purchase in aggregate of approximately 65% of the outstanding shares of Washington Properties, Inc. which, in addition to the two hotels, owns an apartment house and an office building in the District of Columbia. The office building, present home of the FHA, is being disposed oft an agreement for the sale of this building having been signed recently. During the year the Alms Hotel of Cincinnati was disposed of at a satisfactory price. The Company still retains ownership in two larger hotels in that city; the Sinton and the Sheraton-Gibson. The latter is the largest hotel in Cincinnati. Within the last two months the small resort hotel in Rangeley, Maine, was sold, and an offer to purchase the Company's Daytona Beach hotel has been accepted. Underlying Policy The general policy underlying these purchases and sales has been an aim to establish Sheraton in the principal cities of the United States and Canada, — where- ever possible, with the best hotel in each city. On occasions when the Company has been able to secure a better hotel in a given city, it has been possible to sell the hotel previously acquired. As a result of this policy, hotels acquired by the Company may not always represent a permanent investment, in the event that at a later date more desirable hotels in such cities can be purchased or constructed. The carrying out of this