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The Nuntius & Our Community, Vol. 4, No. 9, September 1973
File 017
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The Nuntius & Our Community, Vol. 4, No. 9, September 1973 - File 017. 1973-09. University of Houston Libraries. University of Houston Digital Library. Web. December 3, 2020. https://digital.lib.uh.edu/collection/gcam/item/3693/show/3684.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(1973-09). The Nuntius & Our Community, Vol. 4, No. 9, September 1973 - File 017. Gulf Coast Archive and Museum (GCAM) Digital Archive. University of Houston Libraries. Retrieved from https://digital.lib.uh.edu/collection/gcam/item/3693/show/3684

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

The Nuntius & Our Community, Vol. 4, No. 9, September 1973 - File 017, 1973-09, Gulf Coast Archive and Museum (GCAM) Digital Archive, University of Houston Libraries, accessed December 3, 2020, https://digital.lib.uh.edu/collection/gcam/item/3693/show/3684.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Title The Nuntius & Our Community, Vol. 4, No. 9, September 1973
Contributor
  • Frank, Phil
Date September 1973
Language English
Subject
  • LGBTQ community
  • LGBTQ people
Place
  • Houston, Texas
Genre
  • newspapers
Type
  • Text
Identifier OCLC: 28912012
Collection
  • University of Houston Libraries Special Collections
  • LGBT Research Collection
  • Gulf Coast Archive and Museum (GCAM) Digital Archive
Rights No Copyright - United States
Note This item was digitized from materials loaned by the Gulf Coast Archive and Museum (GCAM).
Item Description
Title File 017
Transcript m She will work and slave and toil and labor and bitch and moan and nag and gripe and curse and complain . . . But she's our very own Princess Portia . ..forBetter or worse to be continued-- SUCCESS STORY Adon PROFILE WINNER a mens store for almost three years, he was forced to go to work for a large retail chain store when his friend's shop closed. And for several months sold menswear, but disliked the impersonality of the job so he decided to go into business for himself and opened a Jeans Shop. His former employer's location was still empty, so he chose that site; counting on his own following and some older customers he still knew. The business went well for him. A year or so later he opened "ADON's". In his new location, his following helped him get things started, and the new drop-in trade added to his business. His inventory and sales have been steadily increasing in the year and a half he's been at the present location. Adon believes in "selling himself". Through personal contacts with his customers, greeting them at the door, introducing himself, and helping in every way to make people feel welcome (even just the "looker", says he). This warmth seems to work, because people like shopping amid a vast array of contemporary clothes, beneath a backdrop of a Peter Max wall design; in a mood of relaxed cordiality. Free cigarettes, a casual air; even little personal touches, as Adon says, like: ", . when someone comes flying in to buy an outfit for a party tonight, and the legs need alterations ... I get it done in time . . . it's a lot of running around for me, and a little worrying, but I get it done. That's why they come back though". Don keeps a mailing list and posts his newest fashions to his customers regularly. He stays on top of new trends through publications, shows, and even visits to the bars. In his own words, he says " . . if you want to stay ahead of the 'BIG BOYS' you have to give the personal touch. Take time with your customers and put them at ease. Advise them when they want advise and tell them the truth about how they look when they ask. Don's schooling is limited to High School only, which speaks well for this intelligent young man who overcame the barriers through the "school of hard knocks" as he put it. Don works the shop alone during the week and on weekends, employs a couple of students to help out.. He's open Monday thrugh Saturday 10 'til six. When asked about his plans for expansion to larger quarters later, Don replies "I'm happy where I am. If I do get bigger, it'll still be in this shop, only I'll hire someone to help me out permanently.'' Don makes the scene regularly, and with two trips a year; one to Dallas and the other to N.Y.C. for the market shows, he still uses his own eyes to see what the kids really want. What the over ^ thirties like. This, he adds, also part of his personal touch, When Don was asked why he outfitted the winner of the Club Houston contest held recently at Gene Howie's fabulous Farmhouse Club, Mr. Richard Ornelas, the answer was plain: "The boy won on his good looks. Now he needs streetwear to compliment his good looks. That's what I have to offer here, and I hope everybody will realize you can be a 'winner' by wearing the fashion look from my shop," Don stylizes his clothing to the individual and claims that everyone has his own look. He believes his show has the look everyone wants. I believe people should blend their personality with the clothes they wear, is what, in essence Don proclaims. When asked about jewelry for men, (Don carries a full line) he said that it's very much back in fashion today. Particularly sterling silver ... bracelets, pendants, etc., and gives that "fun look" to men's clothes. Don is indeed an interesting individual. Fun to talk with and a pleasure to trade with. Meet him soon. You'll like him. And what's more, you'll see why he's successful. Mr. frizby Adon, owner of Adon's store for men here in Houston is a young man originally from Mc Allen Texas. For some time now, has been a Houstonian, and about four years ago developed an interest in men's attire, and subsequently went to work in retailing. Associated with a close friend who owned •^KIVA-f BATH CLUB , Houston 3401 Milam a* Francis -entrance <>n Francis Membership $2. per year Visits Tuesday - Wednesday & Thursday $3.00 Friday Saturday & Sunday Visits $5.00 CLOSED MONDAY 523-8840 Page 16
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