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Gay Austin, September 1977
File 010
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Gay Austin, September 1977 - File 010. 1977-09. University of Houston Libraries. University of Houston Digital Library. Web. July 11, 2020. https://digital.lib.uh.edu/collection/gcam/item/2306/show/2297.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(1977-09). Gay Austin, September 1977 - File 010. Gulf Coast Archive and Museum (GCAM) Digital Archive. University of Houston Libraries. Retrieved from https://digital.lib.uh.edu/collection/gcam/item/2306/show/2297

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Gay Austin, September 1977 - File 010, 1977-09, Gulf Coast Archive and Museum (GCAM) Digital Archive, University of Houston Libraries, accessed July 11, 2020, https://digital.lib.uh.edu/collection/gcam/item/2306/show/2297.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Title Gay Austin, September 1977
Publisher Gay Community Services
Date September 1977
Language English
Subject
  • LGBTQ community
  • LGBTQ people
Place
  • Austin, Texas
Genre
  • newspapers
Type
  • Text
Identifier OCLC: 5962538
Collection
  • University of Houston Libraries Special Collections
  • LGBT Research Collection
  • Gulf Coast Archive and Museum (GCAM) Digital Archive
Rights No Copyright - United States
Note This item was digitized from materials loaned by the Gulf Coast Archive and Museum (GCAM).
Item Description
Title File 010
Transcript Until that DeMolay Conclave in Waco. All our mommies and daddies safely tucked in bed at home. And all us red-blooded goy boys dying to suffer hangovers, stone drunk (we dared not smoke anything but cigarettes) on Schlitz, Bud, and Thun- derbird Wine. But then opportunity came through the tempting offer of a good-looking guy who, like most of us DeMolay s, later turned out gay. He had in his possession a locker-full of Coors. "Don't tell anybody," he said. I promised I wouldn*t. "You like Coors?" he said. I had finished my third Rum and Coke. "What's that?" "it's beer, dummy; But you can't get it in Texas." "But why?" "Don't ask silly questions. Taste this.'" I thought, "Wow man.' If its illegal it has to be pretty good stuff." He flipped the top and gave me the beer. I tasted. I meditated. "It reminds me of apple juice!" I cried. He went back to his Playboy exposing men's latest bikini bottoms. At last! I was unstuck! A beer that tasted like something else! So when Coors made its way into Texas, I bought. And I bought (though I still preferred dope). Because it tasted like. . . well. . .it just didn't taste like beer. I was hooked for life, until I found out. II In the End was the Word , and the Word was. . . Ill Very simply: Don't Buy Coors. You won't find the Words inscribed on stone tablets in some mountain somewhere. You'll find it in This Week in Texas--the "other"—or rather, soon to be "other" area gay mag. A Dallas gay organization, DAIR, has pledged itself to a boycott against Coors—more particularly, Adolph Coors, the ultra- conservative beer magnate. Allegations have floated around for sometime. These are: 1) Adolph Coors discriminates against minority grouOps, includings gays. 2) The company infringes on constitutional rights to form a union, to think differently, to be free from search and seizure; 3) Adolph Coors gave $50,000 to Anita Bryant's SAVE OUR CHILDREN campaign. Next month's issue of Gay Austin will explore the Coors philosophy regarding civil rights. As well as certain financial dealings Adolph has been involved in. Nevertheless it is easy to pronounce a boycott than to ac hieve results. Go to just about any bar in Texas or any other state west of the Mississippi. Shop at Safeway, Piggly wiggly» any ice station and ask for Coors. You'll get it. That beer has to be the hottest-selling mug on the market. Will gays unilaterally support the boycott? Will they march into some gay bar and say, "Anything but Coors"? We'll see. The pessimists, who often are right, say a boycott won't work. We also shall publish an interview with Bunch who owns The New Apartment and Austin Country. He'll offer the business point of view, and will tell us why, among other things than taste, Coors successfully laps up the market. He'll offer sound reasons why the boycott will or will not be a success. So. . .read the next issue. Just in case you're a pessimist, we'll reveal this: there was a boycott that worked. A- gainst all odds, it succeeded and forced another multi- million dollar alcohol industry to change its practices. How and Why will be answered in the next issue of Gay Austin.
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