Page 4 BROADSIDE February 1974
Tyler Moore Show", and "Maude" are situation comedy. Carol Burnett is musical comedy.
And "The Snoop Sisters" is adventure comedy. "Ha ha. Aren't we women funny?" , asks
critic Gail Rock, noting that Lucille Ball, now in her 23rd TV season, "pretty much wrote
the rule book for the standard 'dumb broad' format that has dominated the TV image of women."
Mary Tyler Moore, Rock writes, is probably the best example of how things have changed.
"Mary is over 30, unmarried and not in the least in a panic about it, even appears to have
a sex life, and is neither stupid nor helpless." However, as an associate producer she
still addresses the producer as "Mr. Grant" (while male writers call him Lou) and he calls
her Mary. She takes dictation and answers his phone. Write CBS.
Letters to ABC could influence the network's decision to make the pilot "Pioneer Woman"
a series. It was seen on Channel 13 during prime time on December 19. It was about a
family in Wyoming in the 1860's. The husband dies, leaving the woman alone with no
money and two children. She survives all hardships — and doesn't even marry in the end.
Important point — the script was written by a woman, Suzanne Clauser. Toanna Pettet
played the pioneer woman. It would be an excellent series. (NOTE: Ed Swinney, Post
TV Editor, wrote an excellent review of the pilot but in the middle of the story came
". . .she (Pettet) admitted such a vehicle might be a pleasant way to get the key points of
women's lib across without being distasteful." Set-up question? Well, a half-hour CR
conversation with Swinney ended with a promise to be careful about any such references
to feminism and women's rights.
Betty Barnes calls attention to "Dirty Sally", a new western at 7 PM on Fridays, Channel
-11, starring Teannette Nolan. "Sally is a strong, independent woman who relies on herself — not on her male sidekick. She is old, ugly, drinks whisky, plays poker, supports
herself, shoots well and insists she knows nothing about children" . Barnes feels these
qualities make up for inadequacies in dialog and plot. Write CBS.
Program Director Sharon Blair at Channel 8 announces the following topics on the "Woman"
series now seen Mondays at 9:30 PM. Beginning February 13, the show will be repeated
at 3:30 PM on Wednesdays. This will reach a whole other audience and be a first for daytime television!
February 4 Men's Liberation (w/Warren Farrell)
February 11 ERA-Pt.l (w/Ann Scott, Karen de Crow)
February 18 ERA-Pt.2 (w/Phyllis Schafly, Gilene B. Williams)
February 25 Sexism & Religion (w/Audrey Gellis, Patricia McQuillan)
March 4 Career Options for Women (w/Felice Schwartz, Tanice Larouche)
March 11 Anti-Women's Liberation (w/Midge Decter, Lucianne Goldberg)
Also, on Tuesday, February 26, Bill Moyer's Tournal, 7 PM, will deal with the ERA.
Other news from Channel 8 is that Elma Barrerra, Channel 13 reporter, will be the guest
producer and anchor of a news-of-the-week program in Spanish, 6-6:15 Saturdays.
Ms. Andy Schactel will be associate producer. And, Barbara Marshall will produce a
13-week series on black urban problems called "Together With The People". One of the
programs planned is on women's liberation.
ON EMPLOYMENT: Channel 2 is looking for a reporter. They have only one woman reporter
doing consumer news at present. They also have two technical position openings.