Keyword
in
Collection
Date
to
Houston Breakthrough, Vol. 3, No. 6, July 1978 - August 1978
Page 2
Citation
MLA
APA
Chicago/Turabian
Houston Breakthrough, Vol. 3, No. 6, July 1978 - August 1978 - Page 2. July 1978 - August 1978. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. January 19, 2020. https://digital.lib.uh.edu/collection/feminist/item/683/show/675.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(July 1978 - August 1978). Houston Breakthrough, Vol. 3, No. 6, July 1978 - August 1978 - Page 2. Houston and Texas Feminist and Lesbian Newsletters. Special Collections, University of Houston Libraries. Retrieved from https://digital.lib.uh.edu/collection/feminist/item/683/show/675

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Houston Breakthrough, Vol. 3, No. 6, July 1978 - August 1978 - Page 2, July 1978 - August 1978, Houston and Texas Feminist and Lesbian Newsletters, Special Collections, University of Houston Libraries, accessed January 19, 2020, https://digital.lib.uh.edu/collection/feminist/item/683/show/675.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

URL
Embed Image
Compound Item Description
Title Houston Breakthrough, Vol. 3, No. 6, July 1978 - August 1978
Publisher Breakthrough Publishing Co.
Date July 1978 - August 1978
Subject.Topical (LCSH)
  • Women
  • Periodicals
  • Feminism--United States--Periodicals
  • Newsletters
Subject.Geographic (TGN)
  • Houston, Texas
Genre (AAT)
  • periodicals
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location HQ1101 .B74
Original Item URL http://library.uh.edu/record=b2332724~S11
Digital Collection Houston and Texas Feminist and Lesbian Newsletters
Digital Collection URL http://digital.lib.uh.edu/collection/feminist
Repository Special Collections, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/special-collections
Use and Reproduction Educational use only, no other permissions given. Copyright to this resource is held by the content creator, author, artist or other entity, and is provided here for educational purposes only. It may not be reproduced or distributed in any format without written permission of the copyright owner. For more information please see UH Digital Library Fair Use policy on the UH Digital Library About page.
File Name index.cpd
Item Description
Title Page 2
Format (IMT)
  • image/jpeg
File Name femin_201109_542b.jpg
Transcript Dear Breakthrough Subscribers: Today commentator Tom Brokaw was talking about the New York newspaper strike the other morning. It seems other cities have been flying in their newspapers for residents to read but it's just not the same thing, Brokaw said, for New Yorkers to be getting their news from the Philadelphia Inquirer. Especially news about New York. We can really understand where New Yorkers are coming from. With Breakthrough in a period of suspended publication, we're back to depending on the city's dailies to cover women's news. But it's just not the same thing to be getting our news from the Post and Chronicle. Especially news about women. If it sounds like we are getting anxious to get back into publication, we are. And we will this fall. We are encouraged by the first signs of support the paper has received. We are convinced Breakthrough will make it. Our summer has been one of weekly meetings and daily activities with one goal in mind; to raise money for the paper's survival and growth. For a group whose imaginations are more expansive than their finances, it has been a unique experience thinking just as creatively about money as about the layout design of the next issue. It has been a unique experience having business luncheons with women in marketing and advertising. At one point this summer consultant Mary Drouin held workshops for us in business management. Mary brought Tutta Barton to one session to discuss her experience in the newspaper publishing business. She has owned six Texas newspapers, most recently acquiring the River City Sun, formerly the Austin Sun. Her best business advice to us was to go after advertising. "You can't make it without advertising." Soon after that Paula Leone, who works in advertising sales for City magazine, offered to help us restructure our advertising program. She and marketing consultant Hazel Broughton are forming a steering committee to bring women with expertise in this area to help Breakthrough develop a strong advertising department. If you are willing to serve on this committee, please leave a message for Paula or Hazel at Breakthrough. Charter subscriber CPA Jody Blazek attends all of our business meetings. She has helped us develop a more professional attitude about the business side of the paper. She and her husband, David Crossley, managing editor of City magazine, have encouraged us to develop a business prospectus to seek financial backing. Several women and men have told us that they would consider either a loan or donation to Breakthrough after they review such a prospectus. So, that is our top priority. We are still working on it and if you have expertise in developing one, please leave a message at our office for Marianne Kostakis. This money will allow us to immediately hire our first full-time staff members—an editor and a circulation director. We'll resume publication at that point. We received a tremendous response to the "Each One. . .Reach One" campaign. One person sent us three-year renewals for herself and her three daughters and enclosed a check for $250. So many of you sent in four more subscriptions. We were overwhelmed. Many of you shared a unique way of reaching new subscribers. We think realtor Ann Palony has a fine idea. She gives gift subscriptions to all of her new home buyers, many of whom are new to Houston. Jeanne Salatan from Bay Area NOW writes personal letters to women whose support she wants to encourage and her NOW chapter has formed a Breakthrough task force to encourage 100% subscription support from its membership. Evie Whitsett and Dorothy Howard are coordinating this project. Together with the new subscription drive is our new telephone committee. Patsy Dozier is setting it up to remind Breakthrough subscribers about their upcoming or expired renewals. Almost 200 names come up for renewal each month. So you can see why we can't lose anyone. Help us by renewing early. Look at your mailing label. If it says 9-78—that means your subscription will expire in September. This committee will be ongoing throughout the year. Please call us if you can help. Before we close, we'd like to share two Breakthrough records with you. Barbara Karkabi holds the new subscriber record with 14 new readers. And, Dr. Nanette Bruckner holds the renewal record. Her subscription expires in May 1983. We hope all our subscribers will adopt that confidence. From the Breakthrough Staff JULY-AUGUST 1978 HOUSTON BREAKTHROUGH