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Houston Breakthrough, Vol. 3, No. 4, May 1978
Page 2
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Houston Breakthrough, Vol. 3, No. 4, May 1978 - Page 2. May 1978. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. April 7, 2020. https://digital.lib.uh.edu/collection/feminist/item/5723/show/5715.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(May 1978). Houston Breakthrough, Vol. 3, No. 4, May 1978 - Page 2. Houston and Texas Feminist and Lesbian Newsletters. Special Collections, University of Houston Libraries. Retrieved from https://digital.lib.uh.edu/collection/feminist/item/5723/show/5715

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Houston Breakthrough, Vol. 3, No. 4, May 1978 - Page 2, May 1978, Houston and Texas Feminist and Lesbian Newsletters, Special Collections, University of Houston Libraries, accessed April 7, 2020, https://digital.lib.uh.edu/collection/feminist/item/5723/show/5715.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Title Houston Breakthrough, Vol. 3, No. 4, May 1978
Publisher Breakthrough Publishing Co.
Date May 1978
Subject.Topical (LCSH)
  • Women
  • Periodicals
  • Feminism--United States--Periodicals
  • Newsletters
Subject.Geographic (TGN)
  • Houston, Texas
Genre (AAT)
  • periodicals
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location HQ1101 .B74
Original Item URL http://library.uh.edu/record=b2332724~S11
Digital Collection Houston and Texas Feminist and Lesbian Newsletters
Digital Collection URL http://digital.lib.uh.edu/collection/feminist
Repository Special Collections, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/special-collections
Use and Reproduction Educational use only, no other permissions given. Copyright to this resource is held by the content creator, author, artist or other entity, and is provided here for educational purposes only. It may not be reproduced or distributed in any format without written permission of the copyright owner. For more information please see UH Digital Library Fair Use policy on the UH Digital Library About page.
File Name index.cpd
Item Description
Title Page 2
Format (IMT)
  • image/jpeg
File Name femin_201109_540b.jpg
Transcript wfeHotgtonj .« ___^_.___L ISreaktltrougli Dear past and present Breakthrough subscribers, Breakthrough is undergoing a crisis in energy and money. We have suspended normal publication (effective May 1978) until the paper receives the support it both needs and deserves. The decision to dissolve the newspaper or to resume publication depends on you-and the community- on how much value you place on the kind of communication Breakthrough has provided over the past two and a half years and on what kind of commitment you are willing to make to save your newspaper. Unlike many causes, Breakthrough has never burdened its readers with appeals based on guilt or martyrdom. Instead, we have concentrated on doing a professional job and putting out a quality newspaper. Perhaps this has worked against us. Our energy focused on news content and month after month in our pages we tried to bring you a unique perspective on issues. We always heard comments that "This issue is even better than the last." It was our hope that a good product would attract new subscribers and encourage renewals. But this has not happened. We are officially a corporation, a business, a profit-making organization. This enables us to be political and independent. In reality, we are non-profit, bringing in only enough money to meet operating expenses. No one is paid. We've run on energy and commitment. How much energy? Almost 25,000 hours! One person alone has worked about 300 hours a month for the past 30 months. All of our other staff hold full-time jobs and/or have families and together they volunteer another 300-500 hours each month. Yet, despite all our efforts and the special projects we have undertaken, like the Daily Breakthrough, where we published 30,000 free papers for each day of the National Women's Conference, we still reach only 2,000 households. It's a fact of publishing life, you need numbers to attract advertisers. Our small circulation has inhibited our advertising efforts and prevented us even from hiring a circulation manager. Our goal is to be a subscriber-supported newspaper. Just think what 10,000 paid subscribers would mean in terms of our survival and the impact we could have in our community. 10,000 households would mean a total circulation of 50-60,000 since, as you indicated in the reader survey, each issue reaches four or five others. Effective June 15, the yearly rate will be $7 ($13 for two years and $18 for three years). 10,000 paid subscribers will give us a $70,000 operating budget. This will allow us to pay five full-time staff members, in addition fo our operating expenses. Advertising, for us, would be the gravy (it's the meat and potatoes of most every other publication), money to be used for an investigative reporting fund and other development projects. We are trying to do in the next two and a half months what it has taken two and a half years to accomplish-to reach thousands of new subscribers and at the same time to encourage renewals. (We can't afford to lose anyone!) Each of you has been the source of our support from the beginning and we cannot grow without your help. And this is how you can help. If each of you reaches just one new subscriber, we will double overnight and so on. If one reaches four more we'll reach the 10,000 we desperately need. Please collect the checks from your neighbors, friends, office workers-people who have "meant to subscribe" or whose interest you would like to encourage —and send them to us. We'll publish a progress report each month. Also we will place these checks in a special account, so that if we do not reach our goal, we will return payment in September. We have not lost our enthusiasm, only our energy. But energy can be restored by increased community interest in the ' newspaper and by the possibility of an equitable division of work responsibility. We love Breakthrough and value the working relationships we have with each other. There is a real sharing and caring attitude among us in preparing each issue for you. It would be a great personal loss for us not to have Breakthrough but, even more we feel it would be a great loss for Houston. There is nothing to replace it. Breakthrough has served as a network of communication to our politically aware and active readership. Almost 100% of you are voters. A fact that did not go unnoticed by Kathy Whitmire's unsuccessful run-off opponent who observed, "When you .... have the lines of communication already open through a medium like Breakthrough, how can you help but be effective." We want to continue to be effective. We're calling on you to help us increase our numbers. Part of that drive will include a major fund-raiser later this summer. If you have skills in planning projects like this,- please call us. We will be in full activity during the summer. We will continue our weekly meetings which began in May to study the internal operation and project our business growth. We'll be having summer workshops in writing, production, photography, typesetting, and a political forum, to develop a trained staff of professionals. This will be open to the public. And we will publish three eight-page papers including this issue about the progress we are making.Thus, the May issue reaches you mid-June, the June in mid-July and the July-August in mid-August. We will start the presses rolling in September if we solve our critical business problems-but only if. In our reader survey last fall, we received a 100% positive response from you to the question, "Is there a need for Breakthrough?" "Are you kidding?" was the most typical reply. Well, now Breakthrough needs you. Please help us. For a Houston Breakthrough, MAY 1978 HOUSTON BREAKTHROUGH