I support the goals of the IWY
National Women's Conference andl
I support Breakthrough's growth.
Now, what can I do to help?
The BREAKTHROUGH staff is now moving into the critical last
days of preparation as we labor to produce THREE important big
issues which will provide DAIL Y coverage of the IWY conference
- November 18-21. The responsibilities of this task are enormous
—because we normally operate as a monthly—working with a
small staff and slender resources. Also, because we are keenly
aware of our position in history as we document the most important women's meeting of the twentieth century.
Much of the groundwork for our giant task has already been laid.
You can help us sell advertising—even
though you may think you know nothing
about selling or whom to sell it to . . .
Jin the critical matter of advertising, our own small staff is|
working with volunteer sales people (taking time from their own
careers) who have already worked wonders in getting advertisers
signed on the dotted line for our special conference issues. Already
listed on our advertising roster at press time were such names as
]Houston Lighting & Power ... Sears ... Saks ... Foley's ... Jamails
Avis Rent-A-Car ... Associates in Growth ... Ms. Magazine
most radio and television stations ... and many more ...
[We've got a start - but we need help to provide assurance that
we'll be able to pay our printing bill for 90,000 papers when it
Here's where you can help... Think a minute. Are you in business
tor yourself? Do you work for someone else who should buy an
ad? Do you have a sister, mother, father, brother, friend or neighbor in business, or in a position of influence?
And, in advertising sales of this type - getting in the "back door"
lis far more effective than making an appointment at the front
Jdoor. Our sales staff has discovered you can lose a lot of time
|going through proper channels.
|So - please put on your thinking cap and drop by our office at
1708 Rosewood to pick up an advertising brochure and advertising contracts. Or plan to attend one of our regular advertising
meetings - held each Sunday at 6:00 and each Monday at 7:00
VVe'll be delighted to pay you a 15% commission on every sale
pou complete. (That's $120 on a full page ad, so it's definitely
(worth your time.)
If for some reason you don't want to handle the sale yourself, bu
wou do know a good prospect or two, give us a call and we'll take |
fet from there.
We have received letters of commendation and encouragement
from all over the country,from members of the national women's
press and from national conference commissioners. Gloria Steinem,
Sissy Farenthold and Shere Hite are among those who have agreed
to contribute their talents to our editorial content. The Houston
Chronicle has granted permission to several of its reporters, some
of whom are taking their own vacation time, to provide daily convention news coverage. We have twelve teams of reporters and
photographers for the convention.
You can help as a feature writer, production artist, booth salesperson or circulation
distributor . . .
If you can contribute your skills and experience as a writer, artist
pr help with circulation - to get our three important issues to all
the right places at all the right times, we'll most gratefully welcome you aboard as a member of our special November staff. And
if you're interested in booth sales at the conference, you should
[know we'll be sharing our booth with Ms. magazine.
You can even contribute financially
Frankly, we would actually prefer your time, talent, energy and
[sales contacts to your money - BUT MONEY IS ONE MORE
WA Y YOU CAN HELP. We are planning a "signature"ad section
which will run under the headline "What kind of person reads
Breakthrough?" — and we'd like to run just as many names of our
tactual readers as possible. (This is an ideal way for out of town
p-eaders to participate in this event.)
If you'd like your signature to appear on this special souvenir page
|(in all three daily November issues), just send us $10.00 and your
signature. If you would like to be listed on our honor roll as a
"sponsor," send $25.00 and your signature. To be listed as a
"patron," send $50.00 or more, plus your signature.
Patrons may also, if they wish, write as many as 50 words of
greeting to convention participants and visitors which will be
printed over their signatures. Sponsors may include as many as 25
words. All signatures should be written in BLACK INK on WHITE
PAPER, and mailed immediately to Breakthrough, along with
your check and greetings.
Ruth and Neal Barrett of Barrett Associates advertising agency are
coordinating this project — you may call them at 664-8055 for
additional information, or for their free professional assistance in
wording your message.
Me are running out of time
tall us today at 526-6686 to volunteer your time and money. Or
drop your commitment in the mail immediately. Just mail it to
[Breakthrough, Box 88072, Houston, Texas 77004.
HOUSTON BREAKTHROUGH OCTOBER 1977 PAGE 11