manran mtelligeiit; rational,
essentially good being, wantonly
se njagnificent animals?
The answer is purely economic.
Ironically, the newborn seal's soft,
"white" fur is of great value in the
fashion market. It is considered to be
a 'perfect' lining and trim for coats,
boots and gloves; it so appeals to
Plus, inside these little creatures are
ingredients for margarine, cosmetics, and lubricants (all items that can
be obtained from vegetable or
synthetic sources, but which mean
extra profits for the sealers).
And knowing the value and demand
for harp seal products, the sealers
do their job well, too well.
From 1951 to 1960, for example, the
harp seal population was reduced
from approximately 3,300,000 to
1,250,000. Since then, tens, even
hundreds of thousands have been
slaughtered each year.
The Seal Slaughter must be Stopped for All Time in 1979!
We believe the harp seals to be
mysterious and beautiful
creatures—whose very existence
can tell us much about the miracle of
TAKE, FOR EXAMPLE, THEIR
BREATHING CAPACITY. With
lungs no larger than ours, these
mammals can dive at least 600 feet
and remain underwater for about 30
minutes. Scientists, however, have
yet to figure out why this is physiologically possible...
THE SEAL PUPS SOFT NEW FUR
IS AMAZING, TOO! Although it
appears to be white, researchers
have recently discovered that it is
completely transparent, allowing
the skin to absorb and retain the
sun's rays as heat. Without this fur,
the pup, who has not yet built up an
insulating layer of blubber, would
die of the cold...
During these last few weeks, herds
of harp seals have migrated south
from the Arctic to their winter
breeding grounds on the ice floes off
the coasts of Newfoundland and
Labrador (commonly called "The
As you read this, female harp seals
are giving birth to furry pups,
weighing about 15 pounds each.
These newborn pups will be able to
toddle around the ice, but they will
not be able to swim (the harp seal's
sole means of defense) for about 3
But later this week and next, while
the pup is still weak and defenseless,
while the baby's fur is still shiny and
"white," the annual harvest-by-
clubbing will begin.
...Canadian and Norwegian "hunters" will invade the silent world of
"The Front" with their clubs and
hakapiks. Cruelly and relentlessly,
they'll aim their deadly instruments
at the terrorized pup. After the blow,
as the pup is skinned, the ice will
turn crimson...Thousands of seal
carcasses will crowd the floes.
Friends and members of the Animal
Protection Institute and myself find
this situation tragic and unnecessary. For the past 8 years, we have
worked diligently to protect the harp
seal. This year, however, we have
tripled our efforts because...
And, as in previous years, this year's
slaughter could well mean the
destruction of an entire generation
of pups. Consequently, the 800,000
or so remaining seals could very well
be in imminent danger of EXTINCTION.
We must continue to besiege the
Canadian and Norwegian governments with protests. We must augment our already massive communication and education program. We
must rally the support of many more
millions of caring protectionists.
Because despite our years of sweat
and toil, our success thus far has
We cannot rest until we know the Harp Seals are safe from Man.
To succeed, we need your support
and your participation. We need you
to join API's fight for all animals
everywhere...for the ocean mammals, for domesticated livestock, for
pets, and for exotic and native wildlife.
As the struggle to save the harp seal
continues round the clock, our
personal energy remains unflagging. However, our financial resources are almost exhausted. And that's
why we are writing to you today. We
need your help desperately...before
.it is too late.
First, we are asking you to give $10,
$25, $50, $100 - or more if you're able
- to help us continue our work to
educate on behalf of the harp seals
and other threatened creatures. As
an added benefit, this contribution
will entitle you to a full membership
in the Animal Protection Institute.
Second, if you feel as strongly as we
do about the plight of the baby seal,
please! - write your feelings, RIGHT
NOW, to The Canadian Prime Minister Pierre Trudeau, Office of the
Prime Minister, Ottawa, Canada
K1A0A2. And, if possible, send API a
copy for forwarding to tourist offi
cials in Canada who need to be
aware of the kind of mail Mr.
Trudeau is receiving. Yes, we do
wish to make you into an effective
campaigner for animal rights — the
kind of people who are finally
turning around the battle for animal
• You will receive our quarterly
magazine, MAINSTREAM, which
has been recognized as the best
and most authoritative publication in the humane/conservation
• You will be kept up-to-date on
national legislation and current
events concerning wildlife and
• You, and over 100,000 other
animal protectionists like you, will
have representation, through the
Institute, at governmental hearings and other public forums.
• You will have the satisfaction of
knowing you are helping animals
and stopping unnecessary suffer
Join us today - and work with us in
these emergency campaigns to save
the harp seals and other threatened
Join us today - and work with us for
the benefit of all animal^.
You see, there is still much to do.
You will be helping to keep all the
magnificent creatures of the earth
Belton P. Mouras
My TAX DEDUCTIBLE contribution of
YES-I WANT TO HELP!
Please Mail Immediately to:
The Animal Protection Institute of America
P.O. Box 22505
5894 South Land Park Drive
Sacramento, California 95822
is enclosed to aid you in your fight to:
(1) Show the Canadian people the truth about the hunt and continue to press their government
to establish sanctuaries for the protection of these international creatures, the harp seals.
(2) Campaign for an end to AMERICAN SEAL-CLUBBING IN THE PRIBILOFS.
(3) Inform others about this and other cases of ECOLOGICAL MURDER so that the public outcry
will be heard and heeded.
PLEASE NOTE: Your contribution of $10 or more entitles you to a year's subscription to the animal rights quarterly
MAINSTREAM; a giant WILDLIFE UNDER ATTACK poster on 10 threatened species; and to full membership in The Animal
Protection Institute. And we'll send you the special report on seal-clubbing we'd like to put before millions of Canadians.
ANIMAL PROTECTION INSTITUTE of America
5894 South Land Park Drive, P.O. Box 22505, Sacramento, California 95822—916/422-1921
Member: World Federation for the Protection of Antmals, Zurich, Switzerland