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Houston Breakthrough, Vol. 3, No. 3, March 1978
Page 20
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Houston Breakthrough, Vol. 3, No. 3, March 1978 - Page 20. March 1978. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. October 19, 2019. https://digital.lib.uh.edu/collection/feminist/item/1189/show/1183.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(March 1978). Houston Breakthrough, Vol. 3, No. 3, March 1978 - Page 20. Houston and Texas Feminist and Lesbian Newsletters. Special Collections, University of Houston Libraries. Retrieved from https://digital.lib.uh.edu/collection/feminist/item/1189/show/1183

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Houston Breakthrough, Vol. 3, No. 3, March 1978 - Page 20, March 1978, Houston and Texas Feminist and Lesbian Newsletters, Special Collections, University of Houston Libraries, accessed October 19, 2019, https://digital.lib.uh.edu/collection/feminist/item/1189/show/1183.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Title Houston Breakthrough, Vol. 3, No. 3, March 1978
Publisher Breakthrough Publishing Co.
Date March 1978
Subject.Topical (LCSH)
  • Women--Texas--Periodicals
  • Feminism--United States--Periodicals
  • Newsletters
Subject.Geographic (TGN)
  • Houston, Texas
Genre (AAT)
  • periodicals
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location HQ1101 .B74
Original Item URL http://library.uh.edu/record=b2332724~S11
Digital Collection Houston and Texas Feminist and Lesbian Newsletters
Digital Collection URL http://digital.lib.uh.edu/collection/feminist
Repository Special Collections, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/special-collections
Use and Reproduction Educational use only, no other permissions given. Copyright to this resource is held by the content creator, author, artist or other entity, and is provided here for educational purposes only. It may not be reproduced or distributed in any format without written permission of the copyright owner. For more information please see UH Digital Library Fair Use policy on the UH Digital Library About page.
File Name index.cpd
Item Description
Title Page 20
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  • image/jpeg
File Name femin_201109_538s.jpg
Transcript V The Greatest Sew on Earth, the first national home sewing extravaganza, has its Texas premiere in Houston this month. Sew on and sew on By Karey Bresenhan Women painters, photographers, poets, potters, weavers and sculptors have come in for their share of glory, but until now, women who plied their art with needle and thread have been largely ignored. Till Ann Vaughn came on the scene. Vaughn, the entrepreneur behind the nation's first consumer sewing show, the Greatest Sew on Earth, decided in 1975 that it was high time women who chose textiles as their art form got the recognition they deserve. Today, with two major shows in Atlanta and Los Angeles' behind her, Vaughn can take pride in the fact that thousands of people have been introduced to home sewing as a creative art form instead of a penny-pinching necessity. Houston's Greatest Sew on Earth will be held March 31-April 2 in the Albert Thomas Convention Center. Tickets are $2.75 at the door. Hours are 10-6 Friday, 10-7 Saturday, and 11-7 Sunday. "The show is geared to anybody with any interest in making anything," says Vaughn. "It's an idea show, a learning experience, a showcase to demonstrate the creativity and techniques of today's home sewer." Vaughn's shows are professional, in a field that's not been known for professionalism and still suffers from the "loving hands at home" stereotype. But she sees all that changing, because the home sewer herself is changing. "Sewing consumers are becoming very quality-oriented," she says. "They want to be sure garments will stand up to use. They're paying close attention to guarantees, names and fiber content. The show is a tremendous consumer education tool aimed at a group of consumers who are really eager for new information." To get the rules for entering the sew- off or to obtain special coupons for a $1 discount on the $2.75 tickets, contact any of the participating Houston-area retailers: Cloth World, Foleys, Sears, Singer Sewing Centers, TG&Y, Solomons, Southern Fabrics, and Wonder Frabrics. Karey Bresenhan, owner of Great Expectations, will put together a major exhibit of antique quilts, new quilting projects by Houston women, and stitch- ery-craft projects with some demonstrations for the Greatest Sew. Vaughn, a confident, ambitious woman, won't be satisfied until the Greatest Sew is as much the prestige vehicle for the sewing industry as the Pills- bury Bake-Off is for cooking. Short-cuts, tricks and techniques translated from professional garment- making to home sewing are all part of the educational portion of Greatest Sew. Seminars will run continuously all three days of the show, covering over three dozen topics such as wearing needlepoint, fitting and alteration, creative applique, sewing sweaters, stitchery and craft, sewing lingerie, working with stripes and plaids, and machine embroidery. Highlight of the show will be a sewing marathon on Saturday, April 1, which will feature 400 talented amateur dressmakers competing for prizes in an eight- hour sew-off. Winner of the sew-off will get an all-expense paid trip for two to Hawaii; other prizes include expensive sewing machines and fabric gift certificates. Vaughn is quick to credit other women with the success of Greatest Sew, lavishing praise equally on participants and "the women behind the scenes in New York -the fashion coordinators and corporate home economists. It was their cooperation and willingness to innovate that really got the show on the road," says Vaughn. There are very few women entrepreneurs in national trade shows, and Vaughn has experienced difficulty in selling her shows-"because I'm a woman and they're not used to dealing with women. The home sewing industry is still a very chauvinistic world." Proud of the scope of the show and of its reception in Atlanta and Los Angeles, Vaughn emphasizes that "the show is definitely planned by women for women to recognize women's talents and an almost exclusively woman's art form." She's evidently quite a success at the requisite selling, too, even if the exhibitors are initially wary of a "woman's show." The list of exhibitors in the Houston event include American Thread, Bur- lington/Klopman, DuPont, McCall's, Mil- liken, Simplicity, Singer, Vogue-Butter- ick and Sears Roebuck, and she's amassed prizes totalling more than $20,000. ^Mu>ays30% to 60% Off Casual Women's Wear... ghat's JUnda JOrazv Are we nuts to sell for less? Not really. All it takes is smart buying from well known manufacturers who have overproduced, or, are closing out their first quality garments ... some with original labels, some without... never stale, always in fashion. This, along with sales men's samples, enables us to have some fashions even before their arrival at major stores. If you don't think that's crazy enough, individual dressing rooms, layaways, an exchange policy, and Visa or Master Charge will have you committed! Now, that's KINDA KRAZY! Sizes 3-15 Jr. 6-18 Misses You re Krazy to spend more! w 13192 Memorial Drive • 7435 S.W Freeway at Fondren 2352 FM 1960 and Kuykendahl • I 59 and FM 1960 • 2112 Central Plaza, Galveston • Stores also in Austin, San Antonio, Shreveport and Albuquerque Free pREqNANCy TESTJNq & ilMfORMATiON 868-4485 "Whenever we're out of the office, the Breakthrough phones are answered courteously and your messages are taken efficiently 24 hours a day by OF HOUSTON a woman owned business • CALL FORWARDING • RADIO PAGING • LIVE ANSWERING SERVICE central office 4215 Graustark northeast office 4215 Graustark southwest office 3221 Fondren northwest office 12345 Kingsride 524-3985 691-2088 781-3413 467-2111 -^ ROBERTA K.TILLINGHAST, PRESIDENT Houston • Galveston • San Antonio • Corpus Christi