Our Selling Plan—Continued
When Ordering—Give the catalog number of each
piece and state the color of stain, cushions, etc., desired;
also specify whether furniture is to be "stained" or "in
the white," also how much money is enclosed and in what
form—post office money order, which you secure at the
postoflice; express money order, which you secure at the
express office; bank draft, which you secure at your bank,
or send us personal check. We recommend the Post-
office and Express orders as being perhaps, the safest and
most convenient way to send money. Always register
a letter that contains currency or stamps. Our order
letter if you prefer.
New Designs—We originate our own designs and
all furniture listed by us is nu.de in our own factory. In
de-iguiug a piece we keep in mind several points—it must
have refinement of outline, utility, durability and correct
proportions. It must be so designed that it can be put
together easily a nd without the aid of clamps, wedges and
the usual cabinet-maker's tools. The assembling of the
sections must be made so simple that it will be IMPOSSIBLE for a person to put the sections together in any
way but the right way. Nothing is left to guess work.
We will send you cuts of new designs as we get them out.
Special Work—We do not do special work, or
make alterations in our regular designs. We receive so
many requests for special cushion.-, special designs in furniture, or requests for alterations of designs or dimensions that we find it necessary to particularly emphasize
that we cannot make any exceptions to this rule.
How Goods are Shipped Shipping |IV freight is
usually the cheapest way to forward good- weighing over
twenty pounds. The railroads have what is called a "minimum charge," which means the least amount of money
they will haul a shipment for, no matter how little it
weighs. The minimum charge is usually figured on the
basis of one hundred pounds at either the first or second
class rate. It is on account of the minimum charge that
snd that your order be for one or more pieces
ts by freight are safe and reliable, and the
mounts to much compared with the saving
.•cry purchase. Remember that the Dealer
• or five times as much freight on the com-
; and the freight charges are always added
to his selling pi
The freight agent at your station will notify you
when goods arrive and the freight charges .are paid when
you take the goods Iron, the station. There is no difference in rates whether freight is paid here or at destina-
Prepaying Freight Charges—We do not prepay
freight charge- on our furniture for the reason that where
a delivered price is made, the freight charges arc always
added to the selling price, and our prices would have to
be raised to cover the freight charges all over the United
If there is no freight agent at your station, enclose
enough money to prepay freight charges, or we will send
the goods to the nearest station where there is an agent.
(Send too much money rather than too little. We will immediately refund the difference).
Prompt Shipments—We aim to keep a large
stock on hand at fill times and make immediate shipment
of fill orders coming to us.
Delayed Shipments—If, for any reason we cannot make shipment of your order immediately, we will
notify you to this effect, and either ship when the goods
are ready to go forward or refund the money in full.
Tracing Shipments—Wait a reasonable length of
lime before requesting our Traffic Department to trace a
shipment; give the goods time to reach destination. How-
shipment is unreasonably delayed, we will spare
to trace the shipr
it a favor to have you call oi
Damaged Goods—It is very seldom that goods
packed by us reach destination in damaged condition; but,
if they are damaged, in any way, sec that the Freight
Agent makes a notation on the freight bill that you pay,
stating what the damage consists of, and you then have the
basis for a claim for damages. Unless these facts are
plainly written across the bice of I hi' freight receipt, you
cannot enter a claim for damage or shortage. We will not
be responsible for glass, or other parts, broken or damaged
while in transit, unless the paid freight bill is sent to us
with the Agent's notation showing Ihe nature of the damage, or if this cannot be obtained, an affidavit sworn to before a Notary, .as to the nature of the damage, will be accepted in its stead, both by us and the Railroad Companies when filing a claim.
City Delivery—May be simplified by mentioning
in your order the name of some local cartage, drayage or
transfer company. We will I hen ship to you in care of that
company and they will deliver the furniture immediately upon ..nival and collect from you for freight charge
(if not prepaid), and their sin;.II charge for cartage from
the depot to your home.
Goods to be Returned—We will give full shipping instructions on all goods that fire to be returned to us
for any reason whatsoever. DO NOT RETURN GOODS
WITHOUT ITRST COMMUNICATING WITH US, as
we can frequently adjust matters satisfactorily to you
without the delay of returning them. Always see that
your name and address are plainly written or stamped on
packages which are to be returned to us.
Claims—Our Claim Department will, if desired,
enter all claims for lost or damaged goods, when the freight
receipt (expense bill) is returned to us with proper notation on same, showing the goods to have been damaged in
transit. All money paid on claim will be immediately
returned to you.
Flanders, liungaloir and Mission Designs—The
enormous popularity enjoyed by the purely Mission furniture, with its severely plain lines, has given rise to a steadily increasing demand for furniture of the same sturdy
construction but with some ornamentation to relieve its
severity without del rael ing from ils quiet dignity, symmetry and perfect proportions. The modern flemish Renaissance or "flanders" designs (now quite commonly
called "Uungalow" furniture) with its bulbous turnings,
cleverly bah.need will, plain surfaces satisfies these requirements, but t here is not I.ing over-ornate to offend good
taste and a combination of the flanders and Mission maybe used indiscriminately in the same room.