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| Title | House & Home, September 1955, Houston's home builders lead off 1955 Parade of Homes |
| Publisher | Time, Inc. |
| Date | 1955 |
| Description | Clipping of "Houston's home builders lead off 1955 Parade of Homes," from magazine House & Home, September 1955, pages 140-151. Part of the Meyerland 1955 Parade of Homes model house. Parade of Homes was an annual event sponsored by the Houston Home Builders Association. |
| Donor | Keeland, Margaret Scott |
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| Language | English |
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| Original Item Location | ID 2002-005, Box 23 |
| ArchivesSpace URI | /repositories/2/archival_objects/929 |
| Original Collection | Burdette Keeland Architectural Papers |
| Digital Collection | Burdette Keeland Architectural Drawings & Photographs |
| Digital Collection URL | http://digital.lib.uh.edu/collection/2002_005 |
| Repository | Special Collections, University of Houston Libraries |
| Repository URL | http://info.lib.uh.edu/about/campus-libraries-collections/special-collections |
| Use and Reproduction | In Copyright |
| File Name | index.cpd |
| Title | Page 2 |
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| File Name | uhlib_2002_005_b023_004_002.jpg |
| Transcript | Nfe Look what the Houston home builders did. Late this spring 23 Houston builders presented the Houston public with a wealth of nev> ideas in 30 new houses, the exterior designs ran the gamut from early American to advanced contemporary. Yet each of the houses had an interior as up to date as this month's calendar. All 30 houses were fully landscaped. All 30 houses were air conditioned. All 30 houses were completely furnished. All 30 houses flanked a trim-looking cul-dc-ac street in Houston's middle-bracket subdivision, Meyerland. The show was a sensation even by Texas standards. Over 75.000 visitors loured llie houses in the two weeks they were open. Thousands had their first chance to experience in person what magazines call indoor-outdoor living (every house had some provision for outdoor living; some had as many as three patios). Thousands who had seen glass-gable-end houses only in magazines got a direct emotional experience from such an exciting architectural feature. Thousands more were able to move around in an open-plan house and "feel" how it worked. All were exposed to sales- stirring modern conveniences: sliding doors, built-in appliances, acoustical materials, resilient floor coverings, washable wall surfaces, convenient laundries, play space for children, second living rooms, light engineered rooms, adequate wiring, bigger and better bathrooms. And more space and more color. The Houston home builders were not content with showing the same stand-pat designs and features that have mean! sure-lire sales in the past. To their everlasting credit they packed their houses—literally to the* rafters—with more built-in merchandising features than exist on any other single street in the US today. These builders know what it takes to sell houses. They sel a still" pace for the rest of the country to follow. continued off 1955 Parade of Homes ICA lis F j SEPTEMBER 1956 141 |