(Continued from Page 21)
Mr. Madigan: Mr. Streibert, as a
veteran radio executive and accustomed
to scientific means of judging conclusions and accomplishments, by what
means can you judge these trends?
\\ hat concrete evidence do you have
that we are gaining?
Mr. Streibert: We are talking in this
cold war, so to speak, about actually
political warfare-. Now there is no such
thing as mere words. These forces are
determined by political actions and poli-
tries, and if our actions and policies are
successful, we are then gaining in this
Mr. Madigan: Give me the number
eeiie trend right now to indicate that we
Mm. Streibert: In Western Europe—
to solidify Western Germany with the
\\ cstern world, to arm her and to conclude an alliance against the Soviet.
Mr. \I\dic;\n: I might be inclined tee
agree with you, sitting back here in
Washington looking at it, but what
proof do you have that the peoples in
the countries involved also arrive at
that conclusion ?
Mr. Streibert: They support it.
\lu. Madigan: I mean the everyday
Mr. Streibert: They support it. One
very good test is the reaction of the
Soviets, who have tried to disrupt us
and have been very much concerned
that, after the defeat of EDC by France,
you have an alliance. However, you find
that we are talking about political affairs
right away; and when you get to this
basis of this cold war, it essentially is
political affairs. I would rather talk
about means and techniques of our information work because I am not qualified Ice speak for the government on the
Question:* Would we be far more
effective in our war of words if our
side were less gentlemanly and hit below
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ihe he-It with our arguments, as our
Mk. Streibert: We have no restraints. As a matter of fact, we do much
better than that, I think. Vie let other
pe-ople fight our battles for us where
we- can so that it does not appear to be
propagandistic. Foe- example, we try to
let the other fellow- say it, and then
we see it's publicized but doesn t come
from ihe l.S. government as such.
Question:* To your knowledge, statistically, what has been the most effective single feat of propaganda Amer-
—Wide World Photo
Streibert with President Eisenhower. USIA Chief says he has "full assurance" of presidential support.
ica has indulged in. and in your opi"
w hy was it so?
\ln. Streibert: I think the Vf
ilinl's program fur peaceful use ]
atomic eniTgv has been the most flfl
tive event in this cold war in the I
USIA UNDER ATTACK
Miss McGRORY: Mr. StreiberJ
has been said of the United States
formation Agency, which is design*!
counter Communist propaganda, til
is the most constantly attacked, cu|
uously reorganized, hampered and n
assi-d arm of the American goverinj
Is that still a true picture of the d<
cullies under which your agency am
operate in its relations with ll" "''
branches of the government?
Mr. Streibert: That was the '""
tion. unfortunately, ileal I found a >1
ago last August 1. when this new BM
was established. I am happy to saj "
in the past year and a few mono'*
has been free from public controvj
that we have been free eef harassill
and we have been able to build 8J4
gaui/ation which can gel ecu with ect
Miss \1, Grori : Thai is good n^ j""1'
Mr. Streibert, but is it neel a fact that "J^
your last request to Congress I
budget was cut by $12 million, w^
might indicate sonic lack of vontf tioi
sional confidence in your work. °r. .
least scenic lack of congressional c""1 r
tion that this is a vital and imp"'"
work of the I nili'il Stales govern!"' ''
in the cold war.
Mr. Streibert: I think you
statement is quite accurate. There J
Lack of understanding or conviction''
this kind of activity is an essential!
of national defense. Il happily is ' P
lacking completely. Then- arc a " r
ber of senators and congressmen j
have inherently understood it and
who have traveled abroad and seen " ■.
happens. But the hulk of them ''" ...
full v understand or are unwilling to....
cad the fact thai lleis kind of ad'' ' '
■ ■ i e ■ I ffl * "
is an essential elemenl in our ele'1
against So\ie-i imperialism. „
Miss McGhory: Mr. Streibert- tm,
seems you have to propagandize on ,nf
fronts, l on have Ice propaganda Jagr
Congress of the United Stales to *J])le
vince them of the importance of \\n
work; but then your main jol
reach ihe- uncommitted millions of 1
pies of the world and save them ■'
Communist domination. Now ii'
Sunday Star recently, Earl Varse Q
storj about our propaganda effolj
Indochina, which he thinks are
hearted. I quote: "The only thi
com luilc i- thai the I . S.. coniru'! jj
the impression Mr. Streibert is "',„,
o Leave, Ls not seriously, counting °%
propaganda agency to swing the I
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