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ADD PATRIOTISM TO ADS
the American sys
the United States
By H. L. Hunt
I Texas sail operator analyzes the role ol' advertising in
tem, and suggests how patriotic advertisers mighl save
from destruction by Ihe MISTAKEN.
IT pays to Advertise." American business accepts and acts on that. Last
year in this country, 88,1 15,100,000 was
"Pent on advertising. Now what part can
wose who direct advertising take in preserving the economic system and the wen
°> life which has made America great?
Advertising is a vital pari of the
nervous system of the national economy.
without il we would be inert and life-
ess. Advertising supports press, radio.
an<t I\. Some kind of national system
°' communications for selling may be
Possible withoul il. bul our actual
^Werican svstem depends on advertising.
Advertising depends on the American
!ystem. While some copywriter, news-
'tster ur performer may Feel superior to
Us sponsor and override him for awhile.
"'>' gain their livelihood from and owe
!'"'"' loyalty lo llieir Sponsor. The)
i""u this, just as the Sponsor knows
nat a good program is a sound invest-
VJ<'nt. lhe Sponsors, in turn, know lhal
"''r ability to advertise—their whole
'''"'itv to operate depends on the Opportunity System, for which they gen-
',r;illy use the less specific name Free
•'"'■rprise. The Opportunity System, in
"r,i. must depend on U.S. national in-
'I'l-ndeii,,- and sovereignty,
'hese factors are so concisely inter-
°ven thai they are Interdependent and
***1 to ,-aeh oilier. The failure of one
v°uld impair or destroy the others.
j Socialism, and in its more violent
j°rm' communism, is a recognized
a»gcr to our domestic welfare. Some
J'^'s'k of "creeping socialism" In this
t?u'itry. if thjs is an accurate descrip-
,°n' 't is making vast stride? for a
^Per, and in other countries there is
■° uncertainty as to its stride. Socialism
^, Completely and violently in power in
' Soviel world, and it is passively ac-
Hi''.,'<' i" nearly all the other nations
tt,"'li are slill called a pari of the Free
,, T|"" bring
Shi* free .
ie ''"' are constantly being suh
,l( ''''• It, like any other danger, can-
l "' eliminated nor cured by our hold-
e,8 our own. Merelj maintaining the
II, a!Us quo" leaves the initiative ever in
ev« a".f's 0|f the enemy. The success of
in,, ■''"." i" life is dependent on dm-
il,,"' Should we dedicate ourselves to
jj. aefensive strategy eef meeting ever)
|i0j ' ;""' protecting ever) vulnerable
' 'he all important "timing" which
FORUM NEWS, March, 1956
s us lo consider the danger
society and the Opportun-
belongs to the offense is given into the
exclusive hands of the enemy: and for
him becomes a superweapon with which
the Patriot simply cannol cope.
Time-tested practices and procedures
are inadequate to safeguard Freedom.
Employing the besl of them with a |
pie of whom al leasl 85 per cent are nol
only loyal, lint lake pride- in their loyalty
to their country, we are still losing the
battle at home. As to the danger of being
taken from abroad, we think in terms
nl safeguarding our grandchildren. It
seems quite unselfish and noble lo concern ourselves with the fate which
might befall our grandchildren. In ihis
we set up a time schedule for the enemy.
and the indication is the enemy will
not use our lime schedule al all but continue exerting constant pressure on us
in every circle in which we live and
move. The third generation may puzzle
why their grandparents failed lo save
their own scalps when they had the
mightiest country in the world in which
in protect themselves.
We are prone to overlook that we are
losing to an enemy who has been actively fighting in the open only thirty-
eight years. Il was .is recent as 1917
when our enemies discarded their humanitarian disguise and look the prac
tical step e>f selecting a dictator necessary for them to function. They then
started with a handful of people in a
very hackward nation.
People lire of trying to differentiate
between Communists, Reds, Pinks.
Pinkos. Fellow Travelers, Fifth-Amendment Witnesses, etc., and the tenor of the
names erroneously suggests a degree of
guilt. These malefactors, often referred
to as the enemy because they arc the
opposing and deadly enemy of Patriots.
mighl better be grouped under the name
"MISTAKEN." The name gives them
the benefit of the doubt, while leaving
them in differentiate among themselves
and decide for themselves their place
in the picture and lhe harm, if any.
which they may do.
Loose thinkers may place those they
call New Dealers. Left-Wingers and Liberals among the enemy, bul there is
nothing subversive aboul advocating
new social measures, practices thai
e,,,ul,l be considered Left-of-Center according to European standards, and
Liberal construction eel personal and
1 see page 4S
property rights. Neither of lhe great
philosophies has a monopoly on Patriotism. The Free World will be saved by
the followers of one or the oilier of the
great philosophies, hut never lev the
wholly indefinite and uncertain Middle-
of-the-Road thinking which is the stronghold of entrenched apathy, capable of
sen ing nothing.
Thc different names for the non-
Patriot now in use cannot fix a degree
of guilt. The net harmful effect of their
activities is much the same whether the)
are mistaken in believing that the ugl)
means they employ to undermine our
cherished American way of life are jusli-
fied hy lhe greal humanitarian oh-
jectives they visualize, whether tiny are
simply duped hy others more devious.
or whether some strange split personal
itv complex prompts them into mistaken
willingness to offer America in sacrifice
I,i an almighty Stale.
Patriots should keep out of name-
calling contests. The MISTAKEN false!)
parading under a banner of humani-
tarianism will best the Patriots in a
name-calling lest. The MISTAKEN,
greatly in lhe minority, assume the role
of the oppressed, and thus capitalize on
the tendenc) nl' lln- American | pie to
be "for the underdog." The Patriot"*
cannol outmanage lln- MISTAKEN because of lhe latter's training, adroitness
and versatility, coupled with duplicity.
However, the Patriot, accurate in his
thinking, can more than offset this
adroitness h\ out-thinking the MISTAKEN, who think as lhe name implies. The Patriot musl appeal to reason
rather than prejudice or sympathy—act
gently, firmly ami aggressively, and
above all, persistently, to make and keep
individual libert) sen nil. He- must learn
that he cannot modestly save free society. He musl make himself known and
heard. In doing so. while he may im-
press with humility, he musl permit no
uncertainty as to his loyally to countn
and I,» free society.
In living lo gel started to regain
ground already lost lo lhe MISTAKEN,
experimentation and new thinking may
In- required. We have not had the indis-
pensable man nor do we have the infallible man. If new plans fail, they can
promptly he called off and abortive efforts quickly diverted into new and
(Continued „u Page '211