| Transcript |
AUTHENTIC NEWS
AUTHORITATIVE VIEWS
INDICATES SALES
PRODUCTIVITY
SUBSCRIBER STUDY
Here for the first time is concrete information that enables
Advertisers to evaluate Facts Forum News reader audience.
Our first subscriber study has produced these startling
figures that will be of great interest and tremendous
value as an "advertiser's guide" to the Facts Forum News
audience.
READER CHARACTERISTICS
ABOVE AVERAGE IN INCOME
5% — Over $40,000 per year
4%--Between $30,000 and $40,000 per year
7%—Between $20,000 and $30,000 per year
20%—Between $10,000 and $20,000 per year
42% — Between $ 5,000 and $10,000 per year
22% —Under $5,000 per year
VITAL AGE GROUPS
20.61% — 21 to 30 years of age
19.91% — 31 to 40 years of age
19.77% — 41 to 50 years of age
19.63% — 51 to 60 years of age
20.08% — Over 60 years of age
LEADERS IN COMMUNITY AFFAIRS
70% — Belong to Organizations
19% —Hold Office
AVERAGE READING TIME OF EACH ISSUE
3 Hours and 45 minutes
24.43% — Read each issue cover to cover
BUYING INFLUENCE
30% — Executive Capacity of whom:
65% — Owners, Partners. Presidents, Managers
35% — Department Heads and Supervisors
HOME OWNERSHIP
70.09% — Own homes with
15% — Valued over $30,000
19%—Valued between $20,000 and $30,000
45% — Valued between $10,000 and $20,000
21%—Valued under $10,000
READER FAMILY
54% — 3 to 5 adults in family
67.91% — With children between ages of 1 to 12
32.09%—With teen-agers between 13 and 20
TRAVEL
Business -
Pleasure -
-41% travel 10,000 miles or over each year
•49% travel 2,000 to 5,000 miles each year
26% travel 6,000 to 10,000 miles each year
8% travel over 11,000 miles each year.
FACTS FORUM NEWS enjoys exceptionally thorough readership and ever-
increasing long life because of the usefulness and completeness of its articles.
FACTS FORUM NEWS presents the facts needed in using your judgment to the best
advantage. Verified facts that help you make your own well-fortified decisions. Both
sides arc presented in full to help you better understand their meaning, view their
developments realistically and form your own conclusions.
ADVERTISING HEADQUARTERS: 1710 JACKSON STREET, DALLAS 1, TEXAS
WRITE OR CALL COLLECT TODAY FOR COMPLETE INFORMATION
East Coast Representatives: McClanahan & Co., 295 Madison Avenue, New York 17, New York
Mid-West Representatives: John R. Rutherford & Associates, 230 East Ohio Street, Chicago 11, Illinois
West Coast Representatives: Duncan A. Scott and Co., Penthouse, Mills Building, San Francisco 4, California
Duncan A. Scott and Co., 2978 Wilshire Blvd., Los Angeles 5, California
Forum News, December, 1956
Page 33
|
