PAUL HARVEY NEWS, April 6
Congratulations to Dallas. Texas' H. L. Hunt. ..
Ami lln- businessmen everywhere who an- following his
lead in putting patriotism . . . into their advertising.
Decent, loyal Americans . . . have been competing for so
long . . . they're almost forgotten how to cooperate.
So the one product we all share . . .
A breed of government that has borne more bountiful
fruit than all the rest of the world put together . . . goes
begging . . .
Because its salesmen . . . haven't been selling.
And it's good tei see one man who could be relaxing . . .
Reinvesting instead . . .
In an effort lo gel the resl of us off our eolton pickin'
posteriors and back out into the market place . . . pushing
Reselling tlie gospel of old fashioned, God-fearing, flag
waving Americanism. Because somebody's representatives
have been selling a lesser producl to a hundred million new
customers a year just because the) were better salesmen.
From SID HARDIN
Sponsored by H. Rouw Co. (grapefruit)
RADIO BROADCAST, April 16
Loral advertisers such as merchants, automobile dealers,
implement dealers, department stores, and all oilier similar
business enterprises can include in their advertising, hv use
of very little space, a schedule of suggested radio programs
known to be patriotic in their nature. ED MAHER, the
Ford Dealer in Dallas. Texas, while advertising his business,
is inserting in his FORD "Ads," some suggested radio
programs which can be heard over local Dallas stations,
and listing them as "PARTISANS FOR PATRIOTISM,"
giviiiL' names of Commentators, station dial numbers, and
the time of such programs. [Ed. Note: We- table published
in Ed Alalni's ads. started April 1st, included Sid Hardin,
giving the time of his program over Kill.I). Dallas, A
car dealer helps sell grapefruit and ei grower helps sell
ears while both sell patriotism.] Such a plan of advertising
not onl) presents ver) effectively the goods, ware and
services being offered to the public; bul renders a greal
service in arousing and fiwakening the people- lee ei high
sense- uf Patriotism by directing them to a source of authentic
information on the rewards of the American System: and. al
the same' time warning them of the enemies of Americanism.
Withoul the Amine am System, the American business
man would lieeve- nothing to sell: and the people would have
no purchasing power. Therefore, il is sound business, while
advertising goods and services, to insert a "plug supporting
the system theii make's business possible.
We Kghl a holding action as long as we merely OPPOSE
the MISTAKEN .1. in.ni in \merica today; we may hold
our ground with a negative position, but il takes ei positive
position to advance. Mere opposition to communism, socialism, and the subtle plans and schemes of [Mistaken!
Leaders to undermine and destroy our freedoms is not sufficient; we musl overcome them with the sheer force of the
superiority of our American System of Governmenl with its
unlimited freedom of Opportunity for the Common man.
The long range program of "Adding Patriotism '"
Advertising," now currently gaining ground and prestige,
offers a new eunl powerful means "I awakening l!"'
American people- to lhe advantages emd opportunities under
ilie> Vmerican Sysi-m: eel' warning I In an of ihe subtle devices,
plans anil schemes of our enemies; and promoting American
Patriotism with ei crusading zeal. We, therefore, urge yo"
tu [encourage] lhe Men hauls who "Add Patriotism to
their newspaper advertising."