might succeed in doing it? Isn't that
the purpose of this whole program?"
"I have great faith in the American
people," replied Mr. Castle. "I don't
think the average American has this
fear complex that we seem to be showing all the time. Our 'slips are showing' constantly in this propaganda
thing. Take for example this USIA
booklet which we each have before us.
It shows the highlights of a half-year
of accomplishment. Is this what we
are asked to pay $135 million for?
"They have only three of these
'highlights,'" he said, referring to the
booklet. "One is 'give the world a clear
look at U. S. policy on major issues of
the Summit Conference.'"
A Job for Newsmen
Mr. Castle pointed out that the
USIA is not needed for that job, since
we have 1500 of the ablest reporters,
newsreel, and TV men in the world
who are legitimate reporters.
"Another item shown in this booklet," he continued, "is 'launching a
major program to dramatize President
Eisenhower's proposal for exchange of
military blueprints with the Soviet
Union.' That is not a matter for press
agents. We know from Khrushchev's
statements while he was in London
that they don't even want us to 'look
into their back garden.' That's the way
he put it. So that's a job for diplomats.
You can spend $400 million, and never
"And here," he went on, "is the last
of the three 'highlights': "publicizing
intensively the United Nations Conference on Peaceful Uses of Atomic
Energy at Geneva.' Now, gentlemen,
the President of the United States has
expressed satisfaction with the fact
that that is becoming a world organization. Are we going to spend American taxpayers' dollars to promote the
Soviet Union in a joint atomic energy
proposition? That's what we are headed for!
"Those are the highlights," he summarized. "I think that is a pretty poor
bill of particulars for $140 million."
"Now further back in the book," Mr.
O'Connor pointed out, "they break
down into specific details what that
program has done; thev claim to have
reached an awful lot of people around
the world with the sales talk about our
great democracy, and I think rather
than resulting from a fear we feel, one
hypothesis is that this propaganda results from the benefits of advertising
we have seen in this country."
"You cannot sell America to foreign-
Page 36 ,
ers!" declared Mr. Castle emphatically.
"You can't do it in the same way that
we sell a can of beans and a package
of corn flakes in this country. One of
the greatest weaknesses of this USIA
is the very fact that we are trying to
promote ourselves to foreigners as we
sell goods to Americans in the United
States. The taxpayers shouldn't be inflicted with that kind of proposition."
Mr. Castle pointed out that advertising men are guiding the USIA.
"In other words, Mr. Castle," asked
Mr. Prina, "you believe that people
who know how to sell a bill of goods
to Americans cannot necessarily, in
your words, 'sell foreigners'?"
"I think there is as much difference,"
insisted Mr. Castle, "as between the
Rend "the other side" of the question in
next month's issue. Facts Forum News
will publish the Reporters' Roundup interview of Theodore C. Streibert, Director of the United States Information
Agency, in which Newsmen O'Connor
and Prina base mam/ of their questions
on Eugene Castle's charges in "Press,
Promotion, and Propaganda."
advertising department of an American newspaper and the editorial department. You gentlemen both work
in the editorial department. No one
comes up from advertising and tolls
you how to do an editorial job. You'd
throw them downstairs!"
"And by the same token," pointed
out Moderator Hurleigh, reversing the
hypothesis, "the sales staff of a newspaper, magazine, or radio station
would not want the editorial side to
tell them how to do their sales pitch."
"If USIA confined itself to the true
dissemination of news of our government policy," Mr. Castle said, "spent
$20 million or $50 million a year, it
might do more good. But the trouble
is that they have too much money to
work with. As a result they go into
movies and kiddie cars — they are
going into TV now.
"And, incidentally," he remarked,
"we are now being accused of buying
the British Broadcasting Service by
sneaking in our propaganda films.
That came over the INS wire from
London. That doesn't do us any good."
Mr. Castle related that our movie
trucks had assembled people in out-
of-the-way places all over tbe world,
and that after the movies were
through, in many eases. Communist
or local agitators had inflamed the
people against us by telling them th*
"the Yankees are trying to buy you
blood with movies!"
"We create situations," he charged
"We did tbe same thing in the electiol
in Italy. We loaned some politics
faction there one of our propaganu
trucks. The Commies immediatel]
picked them up on it. . . ."
"And it didn't do them any good
Mr. Castle," interjected Mr. PriD*
"The election went overwhelming!
"But what if it had gone the othe
way?" Mr. Castle countered. "W
have no right to do such things. W
have to look at these things in ten"
of how we would take it if some (
those people did the same to us. VHH
"I say to you, unequivocally," l
stated, "— and I have traveled throug
twenty-three foreign countries aJ
consider myself a fair reporter, a
though not a great one — what I ha' Ht
seen convinces me absolutely that v#»ver |
are giving the guy who wants <" T^
steak a day three steaks a day, a^d
he doesn't like it!" ^en
Mr. Prina asked if Mr. Castle kro*^
how we could get news in newspap*
behind the Iron Curtain. To
Need Straight Reports of Amer/Citotect
"I think the only way you are go'"' 'ess,
to be able to do it is through the leg" C<J
imate press services. That's the 0"iust a
way you are going to plant it."
"Can't you get news behind '"J
Iron Curtain by radio, like we are <* 6Qc'
ing with the Voice of America?" asK<
Mr. Prina, "or with Radio 1'f<
Europe?" N ,
"The voice they really like to h® ^ j
the one that they listen to that re» J "
carries weight," said Mr. Castle, L "J.
the Army Radio — even though \ ^
broadcast in English — because • ^ j
non-propaganda. It is real news and ^
reflects us as we are." . \ .',
Asked if he thought we should ' f. '
vite Bulganin and Khrushchev (j ,
come to Washington, Mr. Castle ] terv '
plied emphatically, "I certainly \'
not." % j,
"Well, what would you think, & |pUrn
asked Mr. Hurleigh, "of the curt| l> r,^
thought of possibly having our Ch' Hh|
of Staff or others go to Moscowr |fc0f'
"That, of course, borders on the (* ^l L^
itary," said Mr. Castle. "But my "'V |,.(il
thinking on it would be that 'its ,.N
should let the boys stay home. If t* \,i,.s
go, they will be photographed, * S j,„|
the satellite countries will have taje
pictures promoted by way of
(Continued on ptl&e' ^
Facts Forum News, August. " I