Now that we have failed with our
propaganda operations in Europe, we
are going to transfer to the Orient,
where there is the highest degree of
illiteracy in the world."
"We've already spent $700 million
for worthless propaganda," he
charged. "Yet we're no better off now
than the clay we spent the first dollar."
* Better Job for $85 Billion Less
Mr. Castle outlined six ideas which
be felt would save- the taxpayers of
mis country $85 billion dollars, ancl at
"ie same time do a better job for us
abroad. "First," he said, "the USIA
should be abolished. Its essential func-
oons should be placed in the Department ol State where they were originally. We should have a Voice of
America, of course, but it could be
*dequately maintained, as the British
Maintain a similar program, for about
*15 million a year rather than requir-
'"" a $100-million superstructure to
Second, we should stop government-inspired crusades to make the
*orld over in our image. They have
'ailed us completely, and thev will
^ntinue to fail us.
third, make the educational film
Project self-supporting. There are no
Him giveaways with Britain - there
mould be none with us. Tbe govern-
rjenl already has enough educational
j*Uns to last for ten years. An educa-
"nial director from one of our visual
Instruction departments should be put
'n charge as the British have done
"h their program, and we will get
.°"ie value out of it, instead of annoy-
lng people with little movie trucks
filing all over the world.
Fourth, we should stop making
°bots out of our ambassadors. It is
l('ir sworn duty to answer anv- lies
°'d about us; and if that is done
'"Peilv at the local level we can get
"°al value out of it which we are not
Fifth, the Commerce Department's
, ective participation in foreign trade
,^'rs should be encouraged. And the
^lA propagandists should be kept
*ay bom this legitimate effort.
s, And finally, the State Department
( '""'il include a four-page leaflet with
ery passport issued. More than half
J 'Hillion were issued last year to
,'lV('h'ng Americans, urging them to
foreigners the truth about our
mil our peaceful motives.
ere is no belter way to disseminate
fr6 truth, gentlemen, than to get it
"" people to people."
Mr. Castle was asked by Mr. O'Con
nor why, if he disapproves of the
USIA because he felt its officials did
not have the proper news background,
does he think the program would be
in better hands in the State Department.
"For one thing," replied Mr. Castle,
"I think the problem today with the
USIA is that it is trying to do too
many things in too many ways to too
many people. It could be improved if
you put this thing in the State Department and select a new crew. Make no
mistake about that — you'd need
selected men with news ability, preferably men who have had training with
the wire services and who know the
impact of news upon foreign people.
Those men should be put in charge of
a good Voice of America modeled, if
you please, after the British program.
Do you know that today Moscow is
not jamming the British (the BBC)
program, but they are jamming us?"
Straight News Gets Through
"It seems to me," interjected Moderator Hiirleigh, "that if they are jamming our programs, we must — in the
minds of Moscow — be more effective,
or thev wouldn't bother to kill it."
Mr. Castle pointed out that our program has been labeled propaganda by
the British, by the Russians, and brothers, whereas the broadcasts of BBC
are recognized as news programs.
"You can call it by a nicer word, if
you wish, but it's propaganda, nevertheless," insisted Mr. Hurleigh. "We
want to put our best foot forward. Although you think our broadcasts aren't
good and that changes should be
made, yet the Soviets are jamming
them. Why do you feel that we should
copy the British, who must not be
doing too good a job in the eyes of
Moscow, since they are letting their
stuff come through?"
"Mr. Hurleigh, it is a known fact,"
replied Mr. Castle, "that before the
war, during the war, and since, the
BBC has been the most informative
news broadcast to Foreigners."
Mr. Prina brought up the point that
a question of "selling" was involved
here, and that does not always come
under the category of news.
"All right," insisted Mr. Castle. "If
vou are going to do a selling job, then
you'd better start to get some ambassadors who can do the job. When we
had Jesse Isadore Strauss, when we
had Kennedy in London — there was
no question in the minds of the people
iu the countries to which we sent
those men as to who we were."
"Hasn't the problem become a much
greater one," asked Mr. Prina, "in view
of recent Soviet penetrations? For example — aren't they pulling all stops
in the Middle East with their propaganda?"
"Well, let's look at it this way," Mr.
Castle replied. "There are all sorts of
approaches to the thing; but in the
final analysis — and there is no mistake about this — our dear allies and
the so-called neutralists have left the
cold war to the United States and the
Soviet Union. It has become a shouting war between us.
"Now, I think," he continued, "that
President Eisenhower had a wonderful opportunity when Bulganin offered
him that phony peace proposition for
20 years to have said, 'Let's stop all
propaganda.' In that way he could
have 'put the bee' of stopping propaganda on the Soviets. This shouting is
not going to win."
Mr. Castle mentioned that Kent
Cooper, who was the head of the Associated Press for 25 years, has solemnly warned in his recent book, The
Right to Know, that government-inspired and government-circulated
propaganda has pushed the United
States into two world wars, and that
unless curbed it would drag us perhaps prematurely and unnecessarily
into a third world war.
"We are overdoing this propaganda
thing," reiterated Mr. Castle. "There is
no country in the world that has better
press services. No country in the
world has more magazine distribution.
The Readers Digest alone is printed
in twelve different languages."
Mr. Prina asked, "Do you think that
the more we put into this propaganda
effort, the more we lose in influence
and friendship in the world?"
Must Earn, Not Buy, Friends
Mr. Castle stated that the answer to
that was obvious. "You can use simple
arithmetic. When we spent $20 million a year — and that was only a decade ago — we enjoyed greater prestige, and we had more friends throughout the world than we do today. Now
we are going to spend $140 million for
a job that we did better for $20 million. It is not a question of money. It
is a question of brains, experience,
ability — and of restraint.
"Mr. Castle, you recommend abolishing USIA," interjected Mr. O'Connor, "and you made the statement
earlier that this country should stop
trying to make over the world. Aren't
you afraid that if we stop, the Soviets
v' *s Fori m News, August, 1956