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Facts Forum News, Vol. 5, No. 4, April 1956
File 034
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Facts Forum. Facts Forum News, Vol. 5, No. 4, April 1956 - File 034. 1956-04. University of Houston Libraries. University of Houston Digital Library. Web. November 17, 2019. https://digital.lib.uh.edu/collection/1352973/item/1119/show/1083.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Facts Forum. (1956-04). Facts Forum News, Vol. 5, No. 4, April 1956 - File 034. Facts Forum News, 1955-1956. University of Houston Libraries. Retrieved from https://digital.lib.uh.edu/collection/1352973/item/1119/show/1083

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Facts Forum, Facts Forum News, Vol. 5, No. 4, April 1956 - File 034, 1956-04, Facts Forum News, 1955-1956, University of Houston Libraries, accessed November 17, 2019, https://digital.lib.uh.edu/collection/1352973/item/1119/show/1083.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Title Facts Forum News, Vol. 5, No. 4, April 1956
Series Title Facts Forum News
Creator
  • Facts Forum
Publisher Facts Forum
Date April 1956
Language eng
Subject
  • Anti-communist movements
  • Conservatism
  • Politics and government
  • Hunt, H. L.
Place
  • Dallas, Texas
Genre
  • journals (periodicals)
Type
  • Text
Identifier AP2.F146 v. 5 1956; OCLC: 1352973
Collection
  • University of Houston Libraries
  • Facts Forum News
Rights No Copyright - United States: This item is in the public domain in the United States and may be used freely in the United States. The item may not be in the public domain under the copyright laws of other countries.
Item Description
Title File 034
Transcript In response to the President's directive I will now read a statement, the substance of which I hope will be given wide and continuous publicity throughout the United States: DECLARATION OF 1956 AS NATIONAL HOME IMPROVEMENT YEAR The President of the United States has stated that the present administration from the outset recognized three major goals ol equal importance in the complex task of housing the American people. One goal was to provide, by private enterprise and initiative, a modem home for every American family that seeks and can afford to buy such a home. This is approaching achievement Another goal was to provide more and lietter housing, both by private enterprise and government aid, for American families witli low incomes. This is being increasingly accomplished. A third goal was nationwide renewal and restoration of middle-aged dwellings in basically sound condition. Aware of the magnitude and urgency of this need to rehabilitate our older homes, the President has expressed his desire mat the Housing and Home Finance Agency stimulate our communities, the building and lending industries, and private citizens everywhere to a full and systematic achievement of a modern home for every American. It tin's objective is attained with the energy at our command, and with the crusading spirit of our people, our entire population — owners, tenants, and laboring force alike — will be enormously benefited. Therefore, as Administrator of the Mousing and Home Finance Agency, 1 urge the American people to join with the President and the great forces of private enterprise in concerted effort to attain nationwide improvement of our country's homes and neighborhoods. In pursuance of our common objectives, I designate 1956 Home Improvement Year. "A Big Idea Because It's Simple" Remarks of John R. Doscher, Executive Director of Operation Home Improvement: Someone wired recently and referred to this day as an historic occasion. In many respects it is. For today marks the beginning of a campaign which is bound to have a very positive effect on our nation. This campaign is called Operation Home Improvement. Today, for the first time, all the main, and diverse factors in the building business are joining forces under the banner of Operation Home Improvement to combat one of our most serious domestic problems: the deterioration of our housing inventory. Private industry has a big job to do in selling home improvement to the American people. To do it takes a big idea. Nothing less could unite an industry. Nothing less could make an impression on the American people who are the most promoted-to people- in the world. Operation Home Improvement is a big idea. It's big because it is simple. It is not a new organization or association. It is simply a year-long campaign designed to coordinate the efforts of till in the home-improvement industry, both at the national and at the local level, to accomplish two things: (1) To interest more people in improving their homes, and (2) to help make it easier for home owners to Page 32 buy materials and services. The campaign is sponsored by the Chamber of Commerce of the United States and the building industry. As you have seen, it has the active support of the federal government. The potential is indeed enormous. Some economists estimate that the home improvement market could be doubled in the next few years. The condition of our housing inventor) in America certainly points up the need. We've got a big job to do in developing this market Statisticians tell us that one house in ten is a slum, half of those remaining are in need of repair and improvement. Certainly the other half need to be maintained. We have always prided ourselves on having the highest standards of living in the world, but with the alarming deterioration of our housing inventory, our standards are being steadily lowered. What's happened to the American pride in the home? Why don't people spend money to keep their homes up to modern standards? Certainly, with our current prosperity, full employment, the highest wages we've ever had even adjusted for inflation, people can afford to improve their homes. Half the owner- occupied homes in America tire iraii' ^e seal in scot-free — there are no mortgage pa). nt>s and i ments to be made every month. M° yS> peopl of these are the older homes that a' jp that " in need of modernization. The "th ,j*e> will half of our home owners have abo1 ^Jr home a 50 per cent equity — more th* . Operatic enough on which sound readvanq /^ed a 1 could be made for improvement wo' inordinate. Manufacturers, trade association & ,?t ecutives, financing experts, service *" L?:oc-'al installation people and governme' '"nd Ol housing officials, till agree that Opcrj^gn out ---...-,....-- "t$e~Procia: enough idea to help achieve a n^ ] ar to m degree of teamwork. With one s& *jl camp and one slogan and the declaration1 j 'his ]oca Home Improvement Year, this i<* J?Portunt 1 has already created unprecedented" j. ' contrac operation at the national level. A? ^.'ogethei from tests tit the local level in p>\ '/"Prove '■■ .ke it eas cities, it is apparent that the id^lthi"^ - Tl"' together. .JbatJ16 timir illi- pe big enough to get everyone pin- -j, >gether. titei, u It looks now as if the seal of 0' Sn is may well become one of the great* banners ever used in the history * American business. This year, this ■>' will appear in many millions of l, h • -# lars worth of national advertising- vQ/|£ local advertising, beginning todaVe ig used by countless thoiisa* is being used by countless thoiis*'! of dealers, contractors, lenders, an'' |l tailers of home equipment products-, is estimated that, at the local lH alone, over -$250 million worth oiJJ Ur°Vement vertising will carry this seal '"".'jl^o rQrn Home Improvement Year. In add"""! nc"riy. an equal amount will probably! Jt rem spent on direct mail, display matefljj 'octs p ' s and other promotional activities u" the seal. H "'ng th, FOR THE COMMON GOOD livi'l elements of this huge industry jo1 and learan Adm r°rum r *8gove' Never before have all the div^ t>, industry \°f\ l"W.r."' together for the common good "'.Xs,! a.ble f * K*Mable togeiner ror me common goou " j !na . , "' And by joining forces in this com^||^of tl effort,' evervone in thi: diistry -eciC'.ic ff Prices helping to insure our most pr possession — the American In"1" the bulwark of our way of life, j™ It is because of this that Opeu1" Ka„ ransP' Home Improvement is one camp'. %,.• "eed: that is big enough to deserve th'', H|j 'j'"'sm tention of editors of leading <°\ »W '"[<" a zines. Every major magazine j K ll('"t s joined the team to help sell bcttefJrW01 food I ii'hr ill's i ing in better homes. Millions an jdK^er'\ir lions of families will be reading "iljJV;,' Ve " and better editorial material 0" ,,-| '<i,| subject. And on these editoria mm they'll see the OHI seal time and <*> Const,', .gain. ^<l"|"U f°r Newspapers, too, are using tin' |\j ■>>' the Sote'mK> editorial] ">'■ A Through the repetitious imp* Fvi is Fori m News, Aprik^ Oil ill n"uis s (i;'"t(»pp< the ''"lit M
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