of Ihe I
"AL: To raise the level of living for all Americans through reconditioning dwelling areas of half the American people in which
houses ten, twenty, thirty years and older predominate.
1956 — Home Improvement Year
Albert M. Cole, Administrator of
. the Housing and Home Finance
(j Agency, inresponse to a direc-
bom our President, has desig-
as "Home Improvement
Ma"ii ^'r' Cole's address, given at the
Jan Wer Hotel- Washington, D. C,
r,"uary 16, 19,56, was prefaced by
»,am D. Johnston, Chairman of the
"■ Chamber of Commerce of the
_,,ed States, following which Mr.
ftuil !iWas introduced by Fritz B. Burns,
\lt pf- of Los Angeles, California.
lor fm ^- Doscher, Executive Direc-
\„ e statements of these officials, in-
afe5"rat'ng '56 as the "year to fix,"
t Operation Home Improvement.
e in conclusion.
°wn in condensed form.
0"en>ent of Clem D. Johnston,
C»rnfman of ,he Board, Chamber of
"""ce of the United States.
\h s ls a fascinating and important
are setting out to take
, er step to help improve the
1-0S °f America.
?bt,'?le f'"s 's another achievement
V.„Sln«s leadership. You manufac-
•"id distributors of building
materials and equipment, you building
trade association members, you private enterprise-minded men in governmenl. and we in the Chamber of
Commerce of the United States, voluntarily came together to design this
campaign and set in motion a program which can help improve millions
Home Improvement Year vv ill have
1. It will add to our national production.
2. It will provide more jobs for the
craftsmen who support their families
by employmenl in tne home-improvement industry.
3. It vv ill provide increased sales of
building materials and equipment and
These are the things — more production, more jobs, and more sales —
which bring better living to the people
of America. This is one of the important objectives of the national Chamber.
This is why we are for this nationwide home-improvement campaign.
I am proud that our voluntary, private, and competitive way of getting
progress in America has provided this
opportunity to again let the profit
motive give US a purpose which can
benefit SO many Americans. . . .
obu.m News, Aprt7, 1956
"A Perfect Partnership"
Remarks by Fritz B. Burns, Builder,
of Los Angeles, California, at the
launching of Home Improvement
This is -a happy day for me.
I started in the real-estate business
before I finished grade school. I began
building homes before I was old
enough to vote. As a young man I
found keen satisfaction in watching
new homes rise and seeing cities expand. I was proud to think I had a
hand in their growth.
I never lost my early feelings of satisfaction and pride in our industry.
But as I grew older 1 began to realize
that something else was happening to
our cities — something evil. While new
I,(lines grew constantly better and
cities llourishcd, many of the older
homes and older neighborhoods were
going to wrack and ruin.
Along with a lot of other people I
started thinking about what would
happen if we continued to neglect
those older neighborhoods. The majority of the houses in them were still
soundly built. Why should they be
abandoned this way? But the fact was
that most of t'.iem had not been kept
up. Thev needed a lot more than a