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Houstonian 1995
The Issues
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Houstonian 1995 - The Issues. 1995. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. April 28, 2015. http://digital.lib.uh.edu/collection/yearb/item/5767/show/5488.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(1995). Houstonian 1995 - The Issues. Houstonian Yearbook Collection. Special Collections, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/yearb/item/5767/show/5488

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Houstonian 1995 - The Issues, 1995, Houstonian Yearbook Collection, Special Collections, University of Houston Libraries, accessed April 28, 2015, http://digital.lib.uh.edu/collection/yearb/item/5767/show/5488.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Houstonian 1995
Creator (Local)
  • Students of the University of Houston
Place of Creation (TGN)
  • Houston, Texas
Date 1995
Description This edition of the Houstonian, published in 1995, is the official yearbook of the University of Houston.
Subject.Topical (LCSH)
  • College yearbooks
  • University of Houston
Language English
Type (DCMI)
  • Text
  • Still Image
Original Item Location Houstonian
Original Item URL http://library.uh.edu/record=b1158762~S11
Digital Collection Houstonian Yearbook Collection
Digital Collection URL http://digital.lib.uh.edu/collection/yearb
Repository Special Collections, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/special-collections
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please cite the item using the citation button.
File Name index.cpd
Item Description
Title The Issues
Format (IMT)
  • image/jpeg
File Name yearb1995015.jpg
Transcript Seeing Red The University hoped to breathe new life into a struggling, largely unsupported football program As the University of Houston entered the 1994-95 school year the athletic department faced its most serious challenge to date: to market itself in a way that would entice other conferences to ask UH to join their ranks. With the demise of the Southwest Conference, the Cougars found themselves with the worst seasons ever in basketball and football and with attendance records that made other leagues shudder at the sight of as Carl Lewis and Guy V. Lewis. They called UH alumni at home in attempts to sell more season tickets for the upcoming UH football season. At the end of summer, there was also an announcement that the Astrodome, where the Cougars play their home games, would allow tail- gating at football games for the first time in Dome history. This announcement took the campaign into overdrive. With the football season Cougar Pride before the game. Inside the Dome was like nothing in the history of the "Blister Under the Sun" (Astrodome). With a gigantic "See Red" banner hanging across the main entrance, fans were treated to the new UH football experience from the moment they stepped onto Astrodome USA property. Inside spectators were introduced to the team as the lights were turned off and they emerged from the mouth of a Cougar's head. They were lead out of the tunnel by a more vicious looking Cougars mascot and a new mascot named Blitz, who in fact is the former Rockets mascot Turbo. During the introductions and National Anthem, fireworks were set off to enhance the overall excitement of the kickoff. The entire atmosphere was more akin to an NBA game than college football but was exciting none the They called the University of Houston Alumni at home in attempts to sell more season tickets for the upcomming UH football season. the empty seats. Even the faculty had voted to recommend the administration abolish athletics. While the rest of the athletic world was telling Cougar officials that they needed to put 30,000 people in the stands for home football games and 6,000 for basketball games, the idea for a new series of advertisements arose. This would be the birth of the "See Red" campaign. A $1.1 million contribution from the Cullen Foundation enabled the athletic department to engage the Taylor Smith Group, the same advertising company that markets the Dallas Cowboys, to head the crusade. The campaign began slowly in mid-summer around the same time as the Reunion Game of Champions. The Reunion game is a basketball exhibition game where UH alumni return to play the game that brought them here. Using this annual event as a base, the Cougars had a celebrity phone bank. This included alumni such opener coming September 1 against Kansas, the hype was coming to a head. Billboards began to appear across Houston with the official "See Red" logo, a lighting bolt striking between the eyes of a Cougar with a football player imposed over the top. At the same time, the airwaves were blitzed with "See Red" ads. The campaign also used the new tailgating options to try and draw fans to the Dome. A "Tailgate Alley" was set up. This was a roped off area where people could reserve space and walk around without having to worry about getting run over by some other Cougar faithful. This area also had concession stands set up where people who either forgot or did not have time to get foodstuffs on the way to the game could buy Dome Foam, hot-dogs or whatever. Local radio station 101 KLOL set up in the parking lot and the Cougar Marching Band, Cougar Dolls and Cheerleaders all made cameo appearances to spark less. Despite a 35-13 loss to Kansas that night, the emphasis on the marketing side of ticket push remained a success as by early July the total number of season tickets for the '94 football season has already surpassed the '93 numbers. Results started to pay off when UH President James H. Pickering met in Atlanta on Sept. 23 with five other university presidents and agreed in principle to join forces and create an all-sports conference. Those other schools included the Universities of Louisville, Cincinnati, Memphis, Southern Mississippi and Tulane University. While the Cougars now apparently have found a new athletic conference, the true effectiveness of the "See Red" campaign has yet to be seen. Despite all the hyped hoopla, the footbball team managed to win only one game out of eleven. Daniel Scholl Houstonian 1995 20