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Houstonian 1998
Spring
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Students of the University of Houston. Houstonian 1998 - Spring. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. December 18, 2014. http://digital.lib.uh.edu/collection/yearb/item/5473/show/5387.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston. Houstonian 1998 - Spring. Houstonian Yearbook Collection. Special Collections, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/yearb/item/5473/show/5387

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston, Houstonian 1998 - Spring, Houstonian Yearbook Collection, Special Collections, University of Houston Libraries, accessed December 18, 2014, http://digital.lib.uh.edu/collection/yearb/item/5473/show/5387.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Houstonian 1998
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Language English
Format (IMT)
  • image/jpeg
Digital Collection Houstonian Yearbook Collection
Digital Collection URL http://digital.lib.uh.edu/collection/yearb
Repository Special Collections, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/special-collections
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name index.cpd
Item Description
Title Spring
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Repository Special Collections, University of Houston Libraries
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name yearb1998168.jpg
Transcript Daimler-Benz merges with Chrysler Combining Forces Jesse Lauritx Daimler-Benz, Germany's largest industrial company acquired America's Chrysler company for more than $38 million in a deal that reshapes the auto industry. Touting their plan as a merger of equals, Daimler- Benz Chairman Juergen Schrempp and Chrysler Chairman Robert Eaton confirmed the merger engagement at a joint press confrence in London. Called DaimlerChrysler, the new automotive giant will have a market capitalization of $92 billion and annual sales of $ 130 billion. That places the super giant third behind General Motors and the Ford Motor Company. The deal comes at a time when German carmakers are on a merger binge. BMW recently fended off rival Volkswagen in a bid to buy Britain's flagship Rolls Royce. Also their was talk that there was a possible merger between Chrysler and BMW, but the Daimler-Chrysler merger marries a maker of mostly luxury cars concentrated in Europe with an American mass producer of cars and light trucks in the United States. Tough luck BMW The merger looks like a match made in heaven because the two different cultures can easily co-exist, says Jesse Saenz, a senior journalism student. Chrysler is an auto powerhouse in the United States, with over 94,300 employees and a 16 percent share of new vehicle sales this year. Only Ford and GM sell more, which shares of 24 and 3 1 percent, respectively. Whereas, Daimler-Benz sells cars and trucks through its Mercedes-Benz division, but other divisions are involved in areas such as aerospaace, defense and financial services. Both corporations agree that the merger will add more volume and create more jobs on both sides of the Atlantic. DaimlerChrysler will have joint management for three years, then Schrempp will take over and Eaton will step aside. Combining the German luxury car maker with the pioneer of the middle-class mini-vans not only brings together makers of two different classes of automobiles, but significantly broadens the global reach of both companies. Chrysler will grab greater access to the European market, while Daimler-Benz will gain a bigger foothold in the American market, where it has worked to boost its sales. Mercedes-Benz boosted U.S. sales by 67 percent with the introduction of its hot-selling M-Class sport utility vehicle. But the German automaker is still in terms of U.S. volume, accounting for about 1 percent of industry sales so far this year. Similarly, Chrysler is a bit player overseas. The U.S. market is saturated. So, in order for their business to grow, Chrysler needed to go global, and Mercedes gives them access to Europe and other parts of the world. The merger is part of an ongoing trend sweeping the auto industry. Combining forces of major players is easily becoming apparent, because of over capacity. The merger could encourage other automakers to merge. *«Yhe merger looks like a match made in heaven because the two different cultures can easily co-exist*" Jesse Saenz The Chrysler Corp. merged with Daimler-Benz, the German car company that makes the Mercedes Benz. Photo courtesy of the Houston Chronicle. 118 Nay Combining Forces 119