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Houstonian 2010
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Students of the University of Houston. Houstonian 2010 - Fall. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. April 21, 2014. http://digital.lib.uh.edu/collection/yearb/item/24018/show/23778.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston. Houstonian 2010 - Fall. Houstonian Yearbook Collection. Special Collections, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/yearb/item/24018/show/23778

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston, Houstonian 2010 - Fall, Houstonian Yearbook Collection, Special Collections, University of Houston Libraries, accessed April 21, 2014, http://digital.lib.uh.edu/collection/yearb/item/24018/show/23778.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Houstonian 2010
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Repository Special Collections, University of Houston Libraries
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name index.cpd
Item Description
Title Fall
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Repository Special Collections, University of Houston Libraries
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name yearb_2010_025.jpg
Transcript SEP20 09 BRANDING UH After 10 years, University adopts new image By Darlene Campos According to Khator's Fall Address in November 2009, UH is aiming to reach Tier One status. This goal has already presented some changes from our regular state of being. For example, UH must reach a higher graduation rate in order to become more prestigious. Another change coming along is the changing of the UH logo. Since we are a university to the city of Houston, the word 'Houston' will be highlighted in red to make the city name stand out. However, this does not mean that our traditional logo is going to disappear. The classic logo of U and H interlocking is going to be used solely for athletics since UH has already established a legacy in athletics. Composition professor Will Donnely says, "I like the logo we have now, but an updated one should help to show that the University of Houston is moving into the future as well. We have so many outstanding academic programs already. So, as long as we maintain them and continue to improve, we'll reach Tier One." Undergraduate journalism major Patrick Levy says, "As UH continues to move closer to Tier One status, a new logo and brand will embrace and emphasize the core values and principals held dearly within the UH community. A strong alumni will only be further be strengthened by a renewed interest in how the school is perceived by others." However, a change almost always brings negative and positive opinions. Raymundo Ruiz, an alum says that, "If the logo is an evolution of the old one, then I'm fine with it. On the other hand, if it's a totally re-designed logo I totally disagree. As an alumni part of my connection to UH is the familiar logo. A different logo will result in a change of how I relate to the university." UH is only making these changes to allow our university to become Tier One. The "Learning. Leading." Slogan is no longer needed. Since UH now has new ambitions, the old slogan will be updated to match these aims. The logo design was fashioned with help from the esteemed Fletcher Martin Communications Firm. The process took months of creative thinking, interviewing, and focus groups. Fletcher Martin suggested a logo image that calls attention to UH's strengths which is our massive diversity, our relationship with the city of Houston, our convenience, and entrepreneurialism.The slogan "You Are The Pride" is inspired by UH students. The accomplishments UH students make at or after UH provide the university with a sense of pride. Students create the ambience at UH while other universities in Texas have their uniqueness relying only on the university's success itself, not on the success of the students. UH is slowly bringing out the new logo meaning that materials with the old logo can still be used among college and departments. New business cards and stationary are currently being printed and should be circulating by the end of fall 2010. Shasta, the cougar