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Houstonian 1989
Organizations
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Students of the University of Houston. Houstonian 1989 - Organizations. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. April 18, 2014. http://digital.lib.uh.edu/collection/yearb/item/22668/show/22437.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston. Houstonian 1989 - Organizations. Houstonian Yearbook Collection. Special Collections, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/yearb/item/22668/show/22437

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston, Houstonian 1989 - Organizations, Houstonian Yearbook Collection, Special Collections, University of Houston Libraries, accessed April 18, 2014, http://digital.lib.uh.edu/collection/yearb/item/22668/show/22437.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Houstonian 1989
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Repository Special Collections, University of Houston Libraries
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name index.cpd
Item Description
Title Organizations
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Repository Special Collections, University of Houston Libraries
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name yearb_1989_113.jpg
Transcript A clever marketing idea is presented by Julia Pena, Rhonda Grant, Sandy Bartkowiak, Monika Leal, Michell Adam, Crystal Parsons. AMA Photo. PARTICIPATION Increased membership strengthens AMA Success in reaching goals, the hope of every organization. The American Marketing Association achieved this success, due in large part to their board of directors and the increased skills of a larger than normal membership. Meetings were scheduled on a bi-weekly basis and were formatted to increase professionalism. Each meeting included AMA business, a professional speaker, and socializing. To better meet the needs of AMA members, the speakers addressed entry level positions in their copmanies and how college graduates could become more attractive to them. Partial sponsorship of students increased attendance at professional chapter monthly meetings. The chapter president also attended the board meetings to inform the board of collegiate activities. This involvement served to strengthen an already strong relationship and thus improve the position of AMA at UH. Seven members went to Texas A&M as delegates to the Southern Regional Conference. Active Participation in the costume contest won them the funniest costume award. Also awarded to the delegates was a ribbon for "Most Respected Chapter/* As usual, AMA had a leading role in the Annual College of Business Careers Day. They targeted graduating business students and unde- clared majors with information about business career opportunities. AMA was responsible for all marketing- related activities and two of the panels in the job fair. Kathy Whitmire, for the first time ever, rec- ognized Marketing Week with a proclamation. In their third year of participation, AMA worked in conjunction with the Houston AMA Professional Chapter, local business representatives, and the Houston High School Mentorship program. The theme, "Houston..Our People, Our Business, Our Future," made inviting high school students an appropriate means of re- flecting the future of Houston. Membership was higher than average, with the large number (115) of members attributed to intense promotion. Mass distribution of brochures, flyers, bookmarks, applications, and other items made awareness increase and promoted the benefits and activities of AMA. On a final note, AMA had a monthly newsletter called the AMAgram which they sent to members, faculty, and professional board members. The publication was open to submissions and recoginzed and highlighted the events of the year. ► Mona Arnold 124 ■ Organizations