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Houstonian 1990
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Houstonian 1990 - Issues. 1990. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. May 24, 2015. http://digital.lib.uh.edu/collection/yearb/item/21919/show/21654.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(1990). Houstonian 1990 - Issues. Houstonian Yearbook Collection. Special Collections, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/yearb/item/21919/show/21654

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Houstonian 1990 - Issues, 1990, Houstonian Yearbook Collection, Special Collections, University of Houston Libraries, accessed May 24, 2015, http://digital.lib.uh.edu/collection/yearb/item/21919/show/21654.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Houstonian 1990
Creator (Local)
  • Students of the University of Houston
Place of Creation (TGN)
  • Houston, Texas
Date 1990
Description This edition of the Houstonian, published in 1990, is the official yearbook of the University of Houston.
Subject.Topical (LCSH)
  • College yearbooks
  • University of Houston
Genre (AAT)
  • school yearbooks
Language English
Type (DCMI)
  • Text
  • Still Image
Original Item Location Houstonian
Original Item URL http://library.uh.edu/record=b1158762~S11
Digital Collection Houstonian Yearbook Collection
Digital Collection URL http://digital.lib.uh.edu/collection/yearb
Repository Special Collections, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/special-collections
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please cite the item using the citation button.
File Name index.cpd
Item Description
Title Issues
Format (IMT)
  • image/jpeg
File Name yearb_1990_053.jpg
Transcript Whitmire Wins Big "Red, white and blue-Kathy we versity of Houston, love you!" stated the banners at the Murray said that Hofheinz again victory celebration for Mayor Kathy counted on tapping the black vote in Whitmire. Whitmire, one of the most successful Houston politicians in recent history, garnered 63 percent of the vote to defeat a field of six candidates. The victory earned her a record-tying fifth consecutive term as the city's mayor. Fred Hofheinz, Whitmire's '89, but that Whitmire claimed most of the ethnic and part of the white vote. Whitmire, the first woman elected to citywide office in Houston, took the reigns of government during the present. Hofheinz solicited and won the support of the Houston Police Officers Association, a victory that contributed to his downfall. Police officers placed bumper stickers on police substations, their cars and patrol cars. While the patrol cars were very most vocal opponent, placed second the chaos of recession. During the '89 in the race, earning 32 percent of the campaign, she claimed credit for vote. bringing prosperity back to Houston, On election night, it was a some- and asked to be retained based upon what red-faced and weary Hofheinz her record of excellence. height of economic prosperity, and visible, how effective were the signs, managed to retain her post despite when the officers were issuing tickets who admitted defeat to a crowd of about 200 supporters at the Houstonian Hotel. Across town at the Astro Village Hotel, Whitmire ended However, Hofheinz insisted that Whitmire had "stayed too long and gotten herself dirty." He said the mayor had become a part of the the campaign on a conciliatory note, "good-old-boy" network. It was as- telling a crowd of more than 900, "There was a lot of mudslinging that came our way in this campaign, but I'm ready to put that behind us and work on uniting the community." Some political analysts believe sertions like these that had helped Hofheinz win his first seat in the mayor's office. In the 70s, Hofheinz owned several energy-related businesses and sought election to the mayor's post Hofheinz took a negative approach based upon his expertise. As mayor, early in the campaign, a tactic that alienated him and led to his defeat. Early on, the former mayor's campaign featured television ads depicting a Whitmire look-a-like searching for missing funds, which were purportedly lost by her administration. Hofheinz, an outsider to the "good- old-boy" network, managed Houston with the same efficiency as previous mayors. By comparison, both the Whitmire and Hofheinz administrations suffered from corruption in the lower Other ads alleged that increased and upper ranks of administration, but both accomplished much. Hofheinz raised sewer and water rates to create the Enterprise account, a fund used to upgrade the two services. He deemed the account necessary because the city had ignored refitting those facilities. However, Whitmire's campaign jumped on this information to produce television ads that flashed crime and drug abuse in Houston were the result of Whitmire's failure to recruit and pay top dollar to police cadets and officers. Overall, Hofheinz's strategy was to discredit the mayor's ability to manage the city. While it is not known for certain if negativism led to Hofheinz's downfall, what can be surmised is that he did not carry a true cross section of "Sewer rates up 390 percent." This Houston's voting community. It was the black vote that won Hofheinz the mayor's seat in the mid 70s, and Whitmire the office in 1981, according to Richard Murray, a political science professor at the Uni- was the only negative attack to surface from the Whitmire campaign and was the first TV ad for either candidate. But it was not Hofheinz's past that affected the election, so much as his to citizens? How many votes can a man win, if his strongest supporters are feared rather than revered? Regardless of political alliances, did Houston really choose the better of the two candidates? Whatever the future brings, speculation should be put on hold, as the current mayor prepares to lead the City of Houston into the 1990s. As Hofheinz stated, "I don't view tonight as the end of anything, but as the beginning." -Allen Manning REFLECTIONS-Mayor Whitmire reflects a moment before answering a reporter's question prior to a mayoral debate. Whitmire won election to a fifth term as mayor of the City of Houston. Photo by Art Hale. REBfAPE 57