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Houstonian 1992
Organizations
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Students of the University of Houston. Houstonian 1992 - Organizations. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. December 27, 2014. http://digital.lib.uh.edu/collection/yearb/item/19684/show/19556.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston. Houstonian 1992 - Organizations. Houstonian Yearbook Collection. Special Collections, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/yearb/item/19684/show/19556

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston, Houstonian 1992 - Organizations, Houstonian Yearbook Collection, Special Collections, University of Houston Libraries, accessed December 27, 2014, http://digital.lib.uh.edu/collection/yearb/item/19684/show/19556.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Houstonian 1992
Creator (LCNAF)
  • Students of the University of Houston
Contributor (LCNAF)
  • University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Language English
Format (IMT)
  • image/jpeg
Digital Collection Houstonian Yearbook Collection
Digital Collection URL http://digital.lib.uh.edu/collection/yearb
Repository Special Collections, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/special-collections
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name index.cpd
Item Description
Title Organizations
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Repository Special Collections, University of Houston Libraries
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name yearb_1992_118.jpg
Transcript The Ad Office Top to Bottom: S. Craig Lannom, Mike Holland, Matt Scott, Gregory Watson, Debbie Fitzgerald, Albert Chincuanco, Loida Casares. Photo by Noel Stone. The help of a resident computer genius is a must for those everyday little glitches that can appear on the screen. Carl Yao does much more than fix those problems. He also corrects the mailing lists and other essentials in the office. Photo by Manuel Esparza. Graphics play an important role in the advertising business. Mike Rosin works on his advertisement before turning it in for paste-up. Photo by Manuel Esparza. Advertising office members spend time looking for businesses to call.Greg Watson searches the book for the number of a swimsuit business. Photo by Noel Stone. Checking on the status of accounts are a must. Debbie Fitzgerald and Craig Lannom check the computers for deliquent accounts.P/ioto by Manuel Esparza. 180 Organizations learns all about COLD SELLING ADVERTISING was the essential livliehood for Student Publications. Although Student Publications is partially supported by student service fees, the majority of its money is generated through advertising sales. Advertisements were sold to both campus organizations and area businesses for The Daily Cougar and Transitions magazines. Five account representatives worked in the advertising office each semester. A stu dent manager and an ad manger helped along with two graphic artists helped to create the ads. The account representatives generated the advertising from existing accountsthey each have and from cold calling. Each representative had an average of eighty accounts they serviced, as well as new accounts that they brought in. Former representatives have worked for papers like The Houston Chronicle, In every office, there is someone in charge. Richard Cigler, the Director of Student Publications,helps the publications run smoothly and is available for those serious discussions about journalistic license. Photo by Manuel Esparza. and The Houston Post. "I think the ad department does a good job with students that come in new each semester and get trained to sell. Even though they are not professional sales people, they do a great job for such a difficult task. It's astounding how many students come in and work for us and then decide to go into ad sales professionally," said RichardCigler.-Loida Casares Ad Office 181