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Houstonian 1968
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Students of the University of Houston. Houstonian 1968 - Organizations. Special Collections, University of Houston Libraries. University of Houston Digital Library. Web. April 16, 2014. http://digital.lib.uh.edu/collection/yearb/item/1726/show/1656.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston. Houstonian 1968 - Organizations. Houstonian Yearbook Collection. Special Collections, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/yearb/item/1726/show/1656

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Students of the University of Houston, Houstonian 1968 - Organizations, Houstonian Yearbook Collection, Special Collections, University of Houston Libraries, accessed April 16, 2014, http://digital.lib.uh.edu/collection/yearb/item/1726/show/1656.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Houstonian 1968
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Repository Special Collections, University of Houston Libraries
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name index.cpd
Item Description
Title Organizations
Creator (LCNAF)
  • Students of the University of Houston
Caption The Houstonian is the official yearbook of the University of Houston.
Subject.Name (LCNAF)
  • University of Houston
Repository Special Collections, University of Houston Libraries
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation button above. To request higher resolution images, please use the Request High Res button above.
File name yearb_1968_315.jpg
Transcript Advertising Women Learn Through Participation Providing an opportunity for extracurricular education in the field of advertising is just one of the functions of Gamma Alpha Chi, women's advertising fraternity. To help achieve this aim, GAX annually co-sponsors the Miss Advertising Contest with Alpha Delta Sigma and contributes to the production and sale of the student directory with three other organizations. GAX and ADS also co-sponsored an ad seminar which featured John Hershey with the Leo Burnett Ad Agency of Chicago. Another aim of GAX is to provide student members with contacts in the professional field. This year GAX participated in the Houston Ad Forum held at the Shamrock Hotel and attended the Southwestern Regional Convention held at the Towers Hotel. A final aim of GAX is to give honor and recognition for outstanding work contributed by its members. Each year the chapter presents the Outstanding Member and Outstanding Pledge Awards. Patt Bronson introduces Mrs. Lou Letz, GAX national vice-president to rushees. OFFICERS: Rose MacKenzie, vice-president; Cha Cha Foxhall, treasurer; Isabel Vestal, adviser; Patt Bronson, president; Elaine Kiibler, secretary; Diana Archer, assistant pledge trainer. 403