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Houston Voice, No. 1004, January 21, 2000
File 016
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Houston Voice, No. 1004, January 21, 2000 - File 016. 2000-01-21. University of Houston Libraries. University of Houston Digital Library. Web. December 15, 2017. http://digital.lib.uh.edu/collection/montrose/item/1081/show/1067.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(2000-01-21). Houston Voice, No. 1004, January 21, 2000 - File 016. Montrose Voice. University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/montrose/item/1081/show/1067

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Houston Voice, No. 1004, January 21, 2000 - File 016, 2000-01-21, Montrose Voice, University of Houston Libraries, accessed December 15, 2017, http://digital.lib.uh.edu/collection/montrose/item/1081/show/1067.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Title Houston Voice, No. 1004, January 21, 2000
Contributor
  • Hennie, Matthew A.
Publisher Window Media
Date January 21, 2000
Language English
Subject
  • LGBTQ community
  • LGBTQ people
  • Gay liberation movement
Place
  • Houston, Texas
Genre
  • newspapers
Type
  • Text
Identifier OCLC: 31485329
Rights In Copyright: This item is protected by copyright. Copyright to this resource is held by the creator or current rights holder, and the resource is provided here for educational purposes. It may not be reproduced or distributed in any format without permission of the copyright owner. Users assume full responsibility for any infringement of copyright or related rights.
Note This item was digitized from materials loaned by the Gulf Coast Archive and Museum (GCAM).
Item Description
Title File 016
Transcript OttttmtkfcBft HOUSTON VOICE • JANUARY 21, 2000 A GUIDE FOR YOUR LEISURE TIME The Mitchell Gold Co.'s ads aren't just selling furniture—they're raising gay visibility, too Partners Mitchell Gold and Bob Williams with Lulu. by DAVID GOLDMAN The campaign began with a pink page that teased "We're coming out September 15th." It went on to show a nearly naked male "overnight guest" sprawled luxuriously across a sleeper sofa. In its most ground-breaking ad, two handsome, stylish men (gay fathers?) pose proudly beside a little girl (their daughter?). Furniture executive Mitchell Gold anticipated complaints when his namesake company kicked off its brash new ad effort last summer. Imagine his surprise, then, when its supporters far outnumbered detractors. Gold, who is openly gay, calls the ad with "the kid" "one of the things I'm proudest of." It debuted in the New York Times in October. "We got an incredible response that following week. I got over 100 e-mails from people saying things like, 'Bravo for running the ad. My brother is gay, and he and his partner have a child, and 1 really appreciate your sending out a strong signal that you approve of this kind of family.'" In reply to a woman who did criticize the ad, Gold discussed the urgent need for adoptive parents and suggested that the role the girl plays in the unwritten story of the ad might be that of an orphan whose life would be vastly enhanced by her two gay dads. His reward was the rare experience of helping open a mind. "She e-mailed me back and said, 'I've never thought of it that way. You've given me a whole new thing to think about.'" Mitchell Gold has been giving people new things to think about, talk about and lounge upon since 1989 when he and his life partner, Bob Williams, created the Mitchell Gold Co. And now the new campaign—which runs in Met Home, House & Garden, the Advocate, Elle Decor, Home, House Beautiful, the hiezu York Times, Wallpaper and American Homcstyle—has earned the company an advertising award nomination from GLAAD. In less than 10 years, the company's success attracted a corporate suitor with a juicy buy-out >- Continued on page 18 A nearly naked 'overnight guest' is part of a new, gay-themed ad campaign of the Mitchell Gold Co. Choreographer Mark Morris brings 'L'Allegro'—(wiled by critics as his greatest work— to the Bayou City next week. movement and music oreographer brings demanding shov\%to Houston in a mix of music, p Morris, one of America's preeminent living o&n bi.iiv choreogra] iiiv to I louston next wis mentandmusi gro." two-dozen dancers, a 30-mcmber thorns, tour vocal soloists and .1 large orchestra, this work promises to be one of the most important dance event! of Ihe season. "I 'Allegro" is a compilation of works from three artistic astcrminds spanning three centuries. Music comes from corgi 1'redericjk Handel ("Messiah"), text from poems by ("Paradise lost"), and dance n (tailed by major dance critics nd is the piece that catapulted the Ma;. ,e Group to stardom. The troupe's recent appearance at Washington's Kennedy Center re»jlt- hd dance as M, : As the it "L'AllcgTo' music, maintain itsarti' This full-lengl >■ Continued on page 18
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