ELYSE PEAVY and JOY GOODMAN
slancy Landau Marilyn Jones
ADELE TRYGSTAD and work crew
Elyse Peavy and Joy
Goodman, co-owners of The
House of Coffee Beans:
We gave up our teaching
jobs four years ago to open a
small retail shop selling coffee
beans, tea and pots to brew
them in. Neither of us had any
previous business experience or
much money and we didn't receive much support from our
families, except for our children, who thought the project
sounded like fun.
When we started, we bought
about a dozen pots and grinders and put all of them out on
the shelves. We had to sell
those before we ordered more.
We offered six varieties of coffee, priced at $1.99 a pound,
which seemed exorbitant at
The first shop was a small
ramshackle building on Westheimer which we painted,
plumbed and outfitted ourselves. We profited from some
early free publicity from television, but also suffered some
costly mistakes, including
wasting hundreds of dollars on
signs which no\one could read
because the colors were wrong.
Adele Trygstad, manager ot
Mark IX Construction Co.,
which she helped set up for her
When I first started the business, three years ago, paint
stores, hardware stores and
lumber yards would not even
talk business with me or my
15-year-old son, Mark. We
bought everything at retail
prices for the first six months.
But we were determined and at
times had to call on all our
family to help. At the end of a
year we occasionally saw a few
Mark has done the hard
work, but I take the credit for
pushing the business through.
You will never know how ugly
and rude men were when we
tried to invade their territory.
Those of you starting today
will have it easier because of
us who went in first.
Today there are women in
all the men's jobs. We see them
as roofers, carpenters, painters, carpet layers, electricians,
and plumbers. I always try to
stop and tell them how glad I
am to see them out there.
For Vfour Money.-
For Vfour Vote!
SUPPORT MERYLYN WHITED
CITY COUNCIL DISTRICT C
2007 Westheimer, Houston, Texas 521 -9065
Paid for by the Merylyn Whited Campaign Committee, Merylyn
Whited, Treasurer, 4845 Hazelton Drive, Houston, Texas 77035
PAGE 6 SEPTEMBER 1977 HOUSTON BREAKTHROUGH
Olga Soliz runs a management and
planning service: Olga Soliz and
"Four years ago, I was
widowed, so when I became the
sole support of my two young
children, I did a lot of thinking
about the direction of my life.
Uppermost was the prospect of
starting my own business. I tried
to prepare myself, but sometimes you just have to plunge in;
otherwise you always find something to put off making that
I can't tell you what a good
feeling it was the day I got my
new letterhead—seeing Olga Soliz
and Associates in print. And, what
a good feeling to be independent—
to be in control of my own time.
Sometimes, I feel guilty making
money doing something I enjoy so
There are problems in business.
I feel enough cannot be said for
a woman to develop a good credit
rating. Even with your own resources, you can't make any
headway without a good credit
rating. You need it so people will
venture out and support you.
I'm looking forward to the
future—that's what keeps me
going. I must enjoy the risks!
Loraine Elms, corporate and
urban public affairs consultant:
Consulting enables me to
meet a wide variety of people
that I would never come into
contact with in a more restrictive job setting. Yet there is
risk here too, because it is
part of the consultant's fate to
want to help people and in the
process to be tempted to give
away the very information
which, in a more structured
setting, one would be paid for
Another risk is in the uneven flow of work and thus
income. There is a tendency
for the amount of work to
reach peaks and drop into
valleys. I spend about one-
third of my time and income
pursuing new contracts.
Whether the risk taker is a
man or a woman, it usually all
comes down to deciding or
having circumstances decide
for one, if it is not, after all,
well worth the risk, the uncertainty and the insecurity,
to be in a position to make
one's own decisions.
Bobbie W. Street, publisher
of The Market Place, a free circulation weekly shopper newspaper begun in 1969 to serve
the Southeast section of
A woman in business for
herself has to be able to take
care of herself, but most men
are frightened by such self-
assurance. They expect demure
dependence and unless they are
totally confident of their own
abilities, are turned off by a
I recall no instances of sex
discrimination when I set up
my business. However, I did
occasionally encounter a skeptic who treated my business
venture as a 'whim' and expected the paper to fold when
I lost interest. I no longer meet
My main problem was explaining to my sons, aged 7,
11, and 17, when I went into
business, the need for my long
working hours. This has
worked out well in the eight
years I've been publishing. My
sons now expect to be treated
responsibly and are better able
to fend for themselves.
(Clockwise) LORAINE ELMS; ROBERTA TILLLNGHAST; BOBBIE STREET and coworker.
GEORGETTE FREELONG; and OLGA SOLIZ.