Seton Hall Athletics Director Larry Keating favors dispersing
NCAA championship receipts to the schools to fund compliance programs.
cheating that is going on today one single
bit. I think it as much ego as anything."
Should teams still be rewarded with the
same proportionate amount of money under
the new contract, which has ballooned almost 300 percent over the seven years?
Should the money be distributed evenly
among all Division I schools? Should other
divisional championships in basketball and
other sports be enhanced with more dollars
to help teams with per diems and travel?
And what about more financial benefits
for the student-athlete, who is the locomotive that drives NCAA championships?
Other suggestions include that the NCAA
help finance compliance programs for individual schools. Awarding schools with high
graduation rates and broad-based programs
with greater shares of the financial receipts
is also a possibility.
"Number one, I believe quite clearly, the
monies given to the schools now, that's it,"
said Charles Cavagnaro, Memphis State
athletics director. "I think it would be sending out the wrong message to give them any
more money, directly as a result of them
winning. Now, to give it
to everybody in Division
I...Do you do it for academics? Those are the
kinds of things you can
Richard Lapchick, director of Northeastern's
Center for the Study of
Sport in Society, added:
"I think there has to be
some factoring in that a
large part of this money
should be used to help
athletes get their education. We now have a national situation where it
takes longer than five
years for a normal student to graduate from
school and we have to
guarantee that to our student-athletes. Otherwise
we are penalizing them
as opposed to any other
student in the school."
Texas Tech coach
Gerald Myers, incoming
president of the National
Association of Basketball Coaches, sounds the
trumpet for coaches saying that the athletes
should get more help in
"I'd even like to see
the NCAA pay for transportation for kids'
parents to come to the Final Four," Keating
said. "We had a terrible time with that last
year in Seattle. We had a lot of kids whose
parents just couldn't afford it. I just think
that is a once in a lifetime opportunity.
"I think you would look at the
sponsorship of broad programs
that met the commitments to all
student-athletes, not just
basketball or not just football"
Southeastern Athletic Conference
Even if we are going to get less in our revenue share, I think it is something we should
consider somehow within reason. We tend
to deal with a lot of kids who don't have
substantial funds in a family. The most important people in these kids' lives never get
to the game."
Keating believes a split among the 290
plus Division I schools is already bein;
done because of revenue-sharing plans b
most conferences. Of course, that theor
has its critics. The stronger the conference
and the more teams in the championship
and the farther they advance, the more dol
lars that flow into the heavyweight leagues
"I have this theory about athletics that i
takes a lot of teams for people to play to ge
there (Final Four)," said Judith R. Holland
UCLA senior associate athletics director
and a member of the advisory committee
"They didn't get there all by themselves.
They were the best, that's true. But all o!
those other programs had to have a program, had to have the money, had to have
something in order to exist for the other
teams to get better. I favor distribution for
all the schools that are participating."
Strong support in many quarters centers
on the idea of financially enhancing Division II and III basketball championships as
well as non-revenue producing championships.
"We have a chance here to do a lot of
things for an awful lot of programs in the
NCAA," Holland said. "To provide Division II and III cost-free championships, to
provide cost-free championships for everybody rather than just a few dollars for some
championships and a lot of dollars for others. Divisions II and III don't have cost-free
championships. In Division I, we have all
the transportation paid, but in every instance you don't get per diem and lodging.
"We should make sure everybody has the
same opportunity to send teams to championships without having to worry where the
money is coming from."
Keating believes if Division II and III
championships were more financially rewarding, a decade-long migration to Division I for big-top championship dollars
"Putting more money into the Division II
and III championship programs, making
Division II basketball an attractive championship finanically might keep people in the
division they should be in (rather than)
chasing after monies unrealistically in Division I," Keating said.
Moreover, the blueprint could change entirely with rewards turned to academics and
broad-based programs. In other words, if
school X advanced in the championship, it
might get smaller financial amounts for
winning, but greater ones for graduating
students and supporting broad-based por-
"I think you would look at the sponsorship of broad programs that met the com-