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Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it.
Do more than merely remodel
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Kawneer Manufacturing Co.. Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it. - Do more than merely remodel. 1916. Kenneth Franzheim II Rare Books Room, William R. Jenkins Architecture and Art Library, University of Houston Libraries. University of Houston Digital Library. Web. August 27, 2015. http://digital.lib.uh.edu/collection/aapamphlets/item/1347/show/1321.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Kawneer Manufacturing Co.. (1916). Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it. - Do more than merely remodel. Architecture Retail Pamphlet Collection. Kenneth Franzheim II Rare Books Room, William R. Jenkins Architecture and Art Library, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/aapamphlets/item/1347/show/1321

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Kawneer Manufacturing Co., Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it. - Do more than merely remodel, 1916, Architecture Retail Pamphlet Collection, Kenneth Franzheim II Rare Books Room, William R. Jenkins Architecture and Art Library, University of Houston Libraries, accessed August 27, 2015, http://digital.lib.uh.edu/collection/aapamphlets/item/1347/show/1321.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it.
Creator (LCNAF)
  • Kawneer Manufacturing Co.
Publisher [Kansas City, Mo.] : Kawneer Manufacturing Co. (South Bend, Ind. : Peerless Press)
Date 1916
Description A 31-page booklet published in 1916 called “Boosting Business with Kawneer Store Fronts” by the “kawneer Manufacturing Co.” based out of South Bend, Indiana. Content includes several pages of letters and texts advertising the affordability, structural, commercial, and etc advantage of using Kawneer Store Fronts. These store fronts were are made of copper and the catalogue illustrates 47 examples as well as eight full-page architectural drawings.
Subject.Topical (LCSH)
  • Catalogs
  • Storefronts--Catalogs
  • Architectural metal-work--Catalogs
  • Architecture--Details--Catalogs
Subject.Topical (Local)
  • building designs
  • architecture
  • catalogues
  • store fronts
  • interior designs
Subject.Name (LCNAF)
  • Kawneer Manufacturing Co.
Genre (AAT)
  • pamphlets
Language English
Physical Description 31 page pamphlet
Type (DCMI)
  • Text
Format (IMT)
  • image/jpg
Original Item Location NA6225 .K386 1916
Original Item URL http://library.uh.edu/record=b5761957~S11
Digital Collection Architecture Retail Pamphlet Collection
Digital Collection URL http://digital.lib.uh.edu/collection/aapamphlets
Repository Kenneth Franzheim II Rare Books Room, William R. Jenkins Architecture and Art Library, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/william-r-jenkins-architecture-art-library
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please cite the item using the citation button.
File Name index.cpd
Item Description
Title Do more than merely remodel
File Name aapam_201301_004_008.jpg
Transcript Boosting Business with— Kawneer Store Fronts j Do More Than Merely Remodel 'IMPLY to tear out your old front and install another one in its place will not bring you more business. A quantity of new wood and glass may cause some comment for a few days, and you may reap a little benefit from your "Alteration Sale." But if you want to make your new front continue to draw trade day after day, year after year, then— Do more than merely remodel, more than merely install a new front. Install a Kawneer Store Front planned to do the only thing that is really of any vital interest to you—produce sales. People may notice that you have a new store front, (they'd probably notice a suckling pig if you placed it in your window), but that is not good merchandising. When people leave the street to enter your store, and leave their money to buy your goods—that is good merchandising. Grotesque, bizarre, "circus fronts" are another sort that must be avoided. Your front should not shout, it should coax. You want people to say "That looks as if that might be a progressive man back of it," not "Well, I never saw anv- thing like that." Your front does not have to be large to be productive. Otherwise the small store would have no chance at all. In fact, a goodly share of the Kawneer Store Fronts producing big returns are on very small stores, and often in very small towns, sometimes miles from the railroad. And they are producing results because we kept in mind the requirements of the particular job and work accordingly. They are relying on their individuality rather than size to "bring home the bacon." It is not the ring of the heel on the sidewalk, but the ring of the bell on your cash register, that means money in your bank account. Thousands of other merchants are using a Kawneer Store Front to do just that—attract customers across the threshold. You could do it too, why don't you? Seven