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Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it.
Give your goods a chance
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Kawneer Manufacturing Co.. Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it. - Give your goods a chance. 1916. Kenneth Franzheim II Rare Books Room, William R. Jenkins Architecture and Art Library, University of Houston Libraries. University of Houston Digital Library. Web. October 22, 2014. http://digital.lib.uh.edu/collection/aapamphlets/item/1347/show/1319.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Kawneer Manufacturing Co.. (1916). Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it. - Give your goods a chance. Architecture Retail Pamphlet Collection. Kenneth Franzheim II Rare Books Room, William R. Jenkins Architecture and Art Library, University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/aapamphlets/item/1347/show/1319

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Kawneer Manufacturing Co., Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it. - Give your goods a chance, 1916, Architecture Retail Pamphlet Collection, Kenneth Franzheim II Rare Books Room, William R. Jenkins Architecture and Art Library, University of Houston Libraries, accessed October 22, 2014, http://digital.lib.uh.edu/collection/aapamphlets/item/1347/show/1319.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Title Boosting business with Kawneer store fronts: showing how others have done it, telling how you can do it.
Creator (LCNAF)
  • Kawneer Manufacturing Co.
Publisher [Kansas City, Mo.] : Kawneer Manufacturing Co. (South Bend, Ind. : Peerless Press)
Date 1916
Description These store fronts were made of copper (does not rot, warp, or rust). They claim to have made and installed over 50,000 of them. The catalogue illustrates 47 examples in small but clear halftones, two detail illustrations of sash and 8 full-page measured drawings of various types of storefronts. These drawings are elevations of the fronts but with receding shop windows and entryways in perspective and are very appealing and valuable for restoration purposes as well as fine record of an aspect of American commercial culture which is rapidly disappearing. Their main factory was in Niles, Michigan with others in Berkeley, Ca and Guelph, Ontario. There were sales offices in all the major American cities as well as an office in Montreal.
Subject.Topical (LCSH)
  • Kawneer Manufacturing Co.--Catalogs
  • Storefronts--Catalogs
  • Architectural metal-work--Catalogs
  • Architecture--Details--Catalogs
Genre (AAT)
  • pamphlets
Language English
Physical Description 31 page pamphlet
Type (DCMI)
  • Text
Format (IMT)
  • image/jpg
Original Item Location http://library.uh.edu/record=b5761957~S11
Digital Collection Architecture Retail Pamphlet Collection
Digital Collection URL http://digital.lib.uh.edu/collection/aapamphlets
Repository Kenneth Franzheim II Rare Books Room, William R. Jenkins Architecture and Art Library, University of Houston Libraries
Repository URL http://info.lib.uh.edu/about/campus-libraries-collections/william-r-jenkins-architecture-art-library
Use and Reproduction This image is in the public domain and may be used freely. If publishing in print, electronically, or on a website, please use the citation provided by the citation button above. To order a higher resolution reproduction click Request High Res above.
File name index.cpd
Item Description
Title Give your goods a chance
File name aapam_201301_004_006.jpg
Transcript Boosting Business with— Kawneer Store Fronts j Give Your Goods a Chance 'OU very probably have more than one or two lines of merchandise to sell. That being the case how can you expect to induce new trade to cross your threshold and inquire for some of the better lines on which the bigger profits are made unless you are showing all your lines, to the best advantage, all the time? In other words—give your goods a chance to act on the mind of the prospective buyer, to sell themselves by the appeal they will be able to make in properly designed and constructed show windows. By properly designed, I mean windows in which you can make a "pulling" display of each one of your lines. And not only that, but so laid out that the shoppers have room to inspect your goods without being bumped into and jostled by the customers and vice versa. Properly constructed, means windows which will not sweat or fog or frost, and in which the drainage is taken care of. Also one in which the corner and division bars are as small as possible (glass safety considered). A Kawneer Store Front produces the proper frame of mind conducive to purchase, wThich means a greater amount of business with the same overhead. We have studied showT windows not only from the architectural side but from the commercial side, laying special emphasis on the latter. Your front should be more than a part of the building you are in. It should be part of your sales force. A Kawneer Store Front will be your head clerk. It never gets into bad company, showing the effects the morning after. Week days, Sundays, holidays, its always "on the job." Not only will it treat all your customers with like courtesy, but it will be making new customers for you when your other clerks have put aside the thoughts of the store. After the door is locked for the night and all gone home, it will be selling goods for you. Its windows will beckon, its entrance will invite, its appearance will impress. And in the morning those who looked, will come back to buy. Can you afford longer to do without one? Five