Dian Terry (top) and Carole Epstein at the NOW Public Information
Office in New York. (Photo by Cary Herz)
The NOW Public Information Office
"Doing a good job and getting credit for it" is a good definition of public relations. With NOW Chapters throughout the
country successfully "doing the good job," the NOW Public Information Office serves in "getting credit for it" for NOW both
nationally and locally.
Dian Terry, Public Information Director, assures that the efforts of the Public Information Office are in keeping with the
public relations philosophy and program developed with Torn
Carabillo, NOW Public Relations Vice President—that "strong
public relations for NOW can best be achieved through successful chapter publicity efforts coupled with the Public Information Office program on the national level."
With Carole Epstein, Public Information Office Assistant,
Dian has developed a series of how-to-memos designed to assist
NOW Chapters in their public relations efforts. Topics of the
memos range from "How To Write A Press Release" to "How
To Get Your Action Covered By The Press" to "How To Establish Good Media Relations."
A major product of the Public Information Office during its
first year of operation was the preparation of the "Program for
NOW: Task Force Summaries" booklet, outlining NOW positions on the Task Force issues as well as NOW's goals in these
areas. The Task Force Summaries have been enthusiastically
received by both NOW Chapters and the media.
In addition to designing and supervising production of NOW's
direct mail fund-raising campaigns with Finance Vice President
Gene Boyer, editing Do It NOW monthly, circulating and selling
the NOW slide show, as well as compiling an inventory of slide
shows available from Chapters throughout the country, the Public Information Office provides other on-going services.
The NOW News Service and ERA Public Relations
NOW's continuing efforts toward ratification of the ERA has
as its backbone the hard work of NOW Chapters, ERA Coordinators and the Legislative Office, supported by feature articles
from the NOW News Service to the media in the yet-unratified
states. This monthly service, produced by the Public Information Office, focuses attention on various aspects of the ERA,
including articles such as "The ERA & Older Women," "The
ERA & Women in Military Service," and "Would Jesus Have
Voted for the ERA?" The ERA PR Hotline, headquartered at
the Public Information Office, provides NOW Chapters and
ERA coordinators with immediate consultation and PR assistance. The ERA Press Kit, prepared especially for use by the
media both nationally and in the unratified states, will be
National Press Relations
The Public Information Office initiates contact with and responds to inquiries from the press on current NOW activities with
informative background materials and referrals to appropriate
national, state, or chapter spokespersons. Our efforts have resulted in wide coverage in publications with national circulation
such as: Time, Business Week, U.S. News & World Report, Parade Magazine, The Wall Street journal, The Christian Science
Monitor, Woman's World and many others, in addition to frequent attention from local media. We have compiled seven volumes of press clippings on NOW's activities from early 1973 to
As is the case for all NOW offices, the Public Information Office hardies many calls and requests for NOW information daily,
as well as inquiries from the press and communications from
and to NOW's Task Force Coordinators, Officers and Chapters.
Because of our close contact with the press and our monitoring
of broadcast and print media, the Public Information Office
serves as a two-way communications center—a function useful
to NOW in order to inform both the public and ourselves
through the media.
The NOW Public Information Office opened just one short
and hectic year ago and is located in midtown Manhattan—because New York City is where the major broadcast and print
media headquarter. Reaction from the media to the existence
of the office has been highly favorable. From the Associated
Press to United Press International, from Family Weekly to the
Wall Street Journal, from the American Broadcasting Company
to the National Broadcasting Company, editors and reporters,
newscasters and broadcasters have actually expressed gratitude
that NOW has a stationary public relations/information office
they can contact because NOW is news!
"The woman's 'place-in-
the-home' shibboleth is
a thing of the past, if it
ever was a legitimate
concept. Nine out of 10
females will work some
time during their lives."
- - Mrs. Elizabeth Duncan Koontz,
Director of the Women's Bureau U.S.
Department of Labor.