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Facts Forum News, Vol. 5, No. 12, December 1956
File 035
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Facts Forum. Facts Forum News, Vol. 5, No. 12, December 1956 - File 035. 1956-12. University of Houston Libraries. University of Houston Digital Library. Web. September 21, 2017. http://digital.lib.uh.edu/collection/1352973/item/699/show/664.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Facts Forum. (1956-12). Facts Forum News, Vol. 5, No. 12, December 1956 - File 035. Facts Forum News, 1955-1956. University of Houston Libraries. Retrieved from http://digital.lib.uh.edu/collection/1352973/item/699/show/664

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Facts Forum, Facts Forum News, Vol. 5, No. 12, December 1956 - File 035, 1956-12, Facts Forum News, 1955-1956, University of Houston Libraries, accessed September 21, 2017, http://digital.lib.uh.edu/collection/1352973/item/699/show/664.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Title Facts Forum News, Vol. 5, No. 12, December 1956
Series Title Facts Forum News
Creator
  • Facts Forum
Publisher Facts Forum
Date December 1956
Language eng
Subject
  • Anti-communist movements
  • Conservatism
  • Politics and government
  • Hunt, H. L.
Place
  • Dallas, Texas
Genre
  • journals (periodicals)
Type
  • Text
Identifier AP2.F146 v. 5 1956; OCLC: 1352973
Collection
  • University of Houston Libraries Special Collections
  • Energy & Sustainability Research Collection
Rights No Copyright - United States: This item is in the public domain in the United States and may be used freely in the United States. The item may not be in the public domain under the copyright laws of other countries.
Item Description
Title File 035
Transcript AUTHENTIC NEWS AUTHORITATIVE VIEWS INDICATES SALES PRODUCTIVITY SUBSCRIBER STUDY Here for the first time is concrete information that enables Advertisers to evaluate Facts Forum News reader audience. Our first subscriber study has produced these startling figures that will be of great interest and tremendous value as an "advertiser's guide" to the Facts Forum News audience. READER CHARACTERISTICS ABOVE AVERAGE IN INCOME 5% — Over $40,000 per year 4%--Between $30,000 and $40,000 per year 7%—Between $20,000 and $30,000 per year 20%—Between $10,000 and $20,000 per year 42% — Between $ 5,000 and $10,000 per year 22% —Under $5,000 per year VITAL AGE GROUPS 20.61% — 21 to 30 years of age 19.91% — 31 to 40 years of age 19.77% — 41 to 50 years of age 19.63% — 51 to 60 years of age 20.08% — Over 60 years of age LEADERS IN COMMUNITY AFFAIRS 70% — Belong to Organizations 19% —Hold Office AVERAGE READING TIME OF EACH ISSUE 3 Hours and 45 minutes 24.43% — Read each issue cover to cover BUYING INFLUENCE 30% — Executive Capacity of whom: 65% — Owners, Partners. Presidents, Managers 35% — Department Heads and Supervisors HOME OWNERSHIP 70.09% — Own homes with 15% — Valued over $30,000 19%—Valued between $20,000 and $30,000 45% — Valued between $10,000 and $20,000 21%—Valued under $10,000 READER FAMILY 54% — 3 to 5 adults in family 67.91% — With children between ages of 1 to 12 32.09%—With teen-agers between 13 and 20 TRAVEL Business - Pleasure - -41% travel 10,000 miles or over each year •49% travel 2,000 to 5,000 miles each year 26% travel 6,000 to 10,000 miles each year 8% travel over 11,000 miles each year. FACTS FORUM NEWS enjoys exceptionally thorough readership and ever- increasing long life because of the usefulness and completeness of its articles. FACTS FORUM NEWS presents the facts needed in using your judgment to the best advantage. Verified facts that help you make your own well-fortified decisions. Both sides arc presented in full to help you better understand their meaning, view their developments realistically and form your own conclusions. ADVERTISING HEADQUARTERS: 1710 JACKSON STREET, DALLAS 1, TEXAS WRITE OR CALL COLLECT TODAY FOR COMPLETE INFORMATION East Coast Representatives: McClanahan & Co., 295 Madison Avenue, New York 17, New York Mid-West Representatives: John R. Rutherford & Associates, 230 East Ohio Street, Chicago 11, Illinois West Coast Representatives: Duncan A. Scott and Co., Penthouse, Mills Building, San Francisco 4, California Duncan A. Scott and Co., 2978 Wilshire Blvd., Los Angeles 5, California Forum News, December, 1956 Page 33
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